HarveyBoulevard Posted March 17, 2014 Share Posted March 17, 2014 I have heard 'The Big 6' referenced several times when speaking about cuban marcas and am wondering which six marcas would be included in that group. While a few seem fairly obvious, there would appear to be more than six that would be considered on equal footing with one another as it relates to their history, heritage, size, and production. Is there a general consensus when it comes to this topic? Let me know if this has been asked before. I used the 'search' function but found no topic on the matter. Thank you in advance for any kind input you may have (and I have a good sense of humor if your input is not so kind as this is probably common knowledge) Link to comment Share on other sites More sharing options...
sactochris Posted March 17, 2014 Share Posted March 17, 2014 Cohiba Montecristo R&J Partagas Hoyo H Upmann 1 Link to comment Share on other sites More sharing options...
CaptainQuintero Posted March 17, 2014 Share Posted March 17, 2014 I think this is what youre after Sales & RevenueSales and Revenue figures are generally a close-kept secret within Habanos SA. In a surprising lapse, the following figures for 2006 were "published".Reportedly just seven of the 27 current export brands account for 83 percent of all cigars sold and contribute 82 percent of all sales revenue. These brands are: Montecristo: 23% of all cigars sold; 29% of all revenue.Romeo y Julieta: 15% of all cigars sold; 12% of all revenue.Partagas: 12% of all cigars sold; 12% of all revenue.Cohiba: 11% of all cigars sold; 20% of all revenue.Jose L. Piedra: 11% of all cigars sold; 2% of all revenue.Quintero: 5% of all cigars sold; 2% of all revenue.Hoyo de Monterrey: 4% of all cigars sold; 5% of all revenue. Figures for other well-known brands are: H. Upmann: 2.4% of all cigars sold, 2.1% of all revenue.Trinidad: 1.5% of all cigars sold, 2.5% of all revenue. The Bolivar, Punch and Ramon Allones brands barely register, however this position may well have changed with the introduction of the Regional Edition Series, as these three brands alone have had in excess of 60 releases to date (2013).The largest selling cigar is the Montecristo No.4 (a Petit Corona) with a 8% market share.Early 2009 figures reveal the following market order: Montecristo.Romeo y Julieta.Jose L. Piedra.Cohiba.Partagás.Hoyo de Monterrey.Quintero.H. Upmann. The majority of all income is earned from the first four brands. http://cubancigarwebsite.com/brands.aspx 2 Link to comment Share on other sites More sharing options...
HarveyBoulevard Posted March 17, 2014 Author Share Posted March 17, 2014 Thank you very much Capt. Q. That is exactly what I was looking for. Much appreciated. Link to comment Share on other sites More sharing options...
Armaniac Posted March 17, 2014 Share Posted March 17, 2014 I think this is what youre after Sales & Revenue Sales and Revenue figures are generally a close-kept secret within Habanos SA. In a surprising lapse, the following figures for 2006 were "published". Reportedly just seven of the 27 current export brands account for 83 percent of all cigars sold and contribute 82 percent of all sales revenue. These brands are: Montecristo: 23% of all cigars sold; 29% of all revenue. Romeo y Julieta: 15% of all cigars sold; 12% of all revenue. Partagas: 12% of all cigars sold; 12% of all revenue. Cohiba: 11% of all cigars sold; 20% of all revenue. Jose L. Piedra: 11% of all cigars sold; 2% of all revenue. Quintero: 5% of all cigars sold; 2% of all revenue. Hoyo de Monterrey: 4% of all cigars sold; 5% of all revenue. Figures for other well-known brands are: H. Upmann: 2.4% of all cigars sold, 2.1% of all revenue. Trinidad: 1.5% of all cigars sold, 2.5% of all revenue. The Bolivar, Punch and Ramon Allones brands barely register, however this position may well have changed with the introduction of the Regional Edition Series, as these three brands alone have had in excess of 60 releases to date (2013). The largest selling cigar is the Montecristo No.4 (a Petit Corona) with a 8% market share. Early 2009 figures reveal the following market order: Montecristo. Romeo y Julieta. Jose L. Piedra. Cohiba. Partagás. Hoyo de Monterrey. Quintero. H. Upmann. The majority of all income is earned from the first four brands. http://cubancigarwebsite.com/brands.aspx ^^^^This Link to comment Share on other sites More sharing options...
Smallclub Posted March 17, 2014 Share Posted March 17, 2014 I have heard 'The Big 6' referenced several times when speaking about cuban marcas I've NEVER heard in my life the cuban marcas referenced in this way, in any language, on any forum, etc. Link to comment Share on other sites More sharing options...
shlomo Posted March 17, 2014 Share Posted March 17, 2014 I've NEVER heard in my life the cuban marcas referenced in this way, in any language, on any forum, etc. Me neither...? Link to comment Share on other sites More sharing options...
ramon_cojones Posted March 17, 2014 Share Posted March 17, 2014 me either lol Link to comment Share on other sites More sharing options...
Skyfall Posted March 17, 2014 Share Posted March 17, 2014 I've NEVER heard in my life the cuban marcas referenced in this way, in any language, on any forum, etc. Me neither...? Me neither.. Link to comment Share on other sites More sharing options...
Bclass1 Posted March 17, 2014 Share Posted March 17, 2014 Link to comment Share on other sites More sharing options...
Bclass1 Posted March 17, 2014 Share Posted March 17, 2014 Me neither.. me either lol Me neither...? I've NEVER heard in my life the cuban marcas referenced in this way, in any language, on any forum, etc. Must I? Link to comment Share on other sites More sharing options...
polarbear Posted March 17, 2014 Share Posted March 17, 2014 I often heard of "the big 3" (Monte, Cohiba and RyJ). But that's mainly when talking about commonly counterfeited cigars Monte 2 Cohiba Robusto RyJ Churchill Link to comment Share on other sites More sharing options...
ogus Posted March 18, 2014 Share Posted March 18, 2014 Me neither.. This Link to comment Share on other sites More sharing options...
Smallclub Posted March 18, 2014 Share Posted March 18, 2014 With my better redneck voice: "I smoke only the Big 6" Link to comment Share on other sites More sharing options...
canadianbeaver Posted March 18, 2014 Share Posted March 18, 2014 The Original six, maybe? Maple Leafs Canadiens Red Wings Black Hawks Bruins Rangers Link to comment Share on other sites More sharing options...
maxcjs0101 Posted March 18, 2014 Share Posted March 18, 2014 Jose L. Piedra, coming in a counterfeit box near you soon. Link to comment Share on other sites More sharing options...
shlomo Posted March 18, 2014 Share Posted March 18, 2014 wait for it........ ........ ...me neither Link to comment Share on other sites More sharing options...
nikesupremedunk Posted March 18, 2014 Share Posted March 18, 2014 Yea, is JLP seriously considered a big marca? Maybe it's the stigma around it, but I have no desire to try one. Link to comment Share on other sites More sharing options...
shlomo Posted March 18, 2014 Share Posted March 18, 2014 Yea, is JLP seriously considered a big marca? Maybe it's the stigma around it, but I have no desire to try one. It sells more than almost all others. Look above at the stats. Link to comment Share on other sites More sharing options...
Phillys Posted March 18, 2014 Share Posted March 18, 2014 Maybe on bay street, but me neither 1 Link to comment Share on other sites More sharing options...
sw15825 Posted March 18, 2014 Share Posted March 18, 2014 World of the Habano book, Habanos sa. 6 major brands with worldwide availability. Cohiba, H. Upman, Hoyo, Monte, Partagas, Romeo. The rest are considered available in most markets or smaller brands regionally in a few countries. May include JLP So should be 7. 1 Link to comment Share on other sites More sharing options...
Habana Mike Posted March 18, 2014 Share Posted March 18, 2014 I've heard that term regarding accounting firms in the 1990's: Arthur Anderson Coopers & Lybrand Deloitte & Touche Ernst & Young KPMG Price Waterhouse Those consolidated in to the Final 4: Deloitte PwC E&Y KPMG IBM bought PwC, E&Y is renamed EY, we've still got KPMG and Deloitte so I guess there's now just the 3. Hope we don't see that kind of consolidation in Habanos brands though the blends are seeming to merge along with the loss of vitolas..... 1 Link to comment Share on other sites More sharing options...
Skyfall Posted March 18, 2014 Share Posted March 18, 2014 I've heard of The Pentavirate: The Queen The Vatican The Getty's The Rothschilds Colonel Sanders (before he went **** up) . . . . . . . 1 Link to comment Share on other sites More sharing options...
Habana Mike Posted March 18, 2014 Share Posted March 18, 2014 Colonel Sanders went **** up? I thought that would have been cockles down..... Link to comment Share on other sites More sharing options...
Skyfall Posted March 18, 2014 Share Posted March 18, 2014 Colonel Sanders went **** up? I thought that would have been cockles down..... It's a term for going crazy Link to comment Share on other sites More sharing options...
.png.15b5f6bc4159a73805a9f118f79a68ca.png)
.png.b3f36db1fa6419bcbd6e13572153fd45.png)
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now