HarveyBoulevard Posted March 17, 2014 Posted March 17, 2014 I have heard 'The Big 6' referenced several times when speaking about cuban marcas and am wondering which six marcas would be included in that group. While a few seem fairly obvious, there would appear to be more than six that would be considered on equal footing with one another as it relates to their history, heritage, size, and production. Is there a general consensus when it comes to this topic? Let me know if this has been asked before. I used the 'search' function but found no topic on the matter. Thank you in advance for any kind input you may have (and I have a good sense of humor if your input is not so kind as this is probably common knowledge)
sactochris Posted March 17, 2014 Posted March 17, 2014 Cohiba Montecristo R&J Partagas Hoyo H Upmann 1
CaptainQuintero Posted March 17, 2014 Posted March 17, 2014 I think this is what youre after Sales & RevenueSales and Revenue figures are generally a close-kept secret within Habanos SA. In a surprising lapse, the following figures for 2006 were "published".Reportedly just seven of the 27 current export brands account for 83 percent of all cigars sold and contribute 82 percent of all sales revenue. These brands are: Montecristo: 23% of all cigars sold; 29% of all revenue.Romeo y Julieta: 15% of all cigars sold; 12% of all revenue.Partagas: 12% of all cigars sold; 12% of all revenue.Cohiba: 11% of all cigars sold; 20% of all revenue.Jose L. Piedra: 11% of all cigars sold; 2% of all revenue.Quintero: 5% of all cigars sold; 2% of all revenue.Hoyo de Monterrey: 4% of all cigars sold; 5% of all revenue. Figures for other well-known brands are: H. Upmann: 2.4% of all cigars sold, 2.1% of all revenue.Trinidad: 1.5% of all cigars sold, 2.5% of all revenue. The Bolivar, Punch and Ramon Allones brands barely register, however this position may well have changed with the introduction of the Regional Edition Series, as these three brands alone have had in excess of 60 releases to date (2013).The largest selling cigar is the Montecristo No.4 (a Petit Corona) with a 8% market share.Early 2009 figures reveal the following market order: Montecristo.Romeo y Julieta.Jose L. Piedra.Cohiba.Partagás.Hoyo de Monterrey.Quintero.H. Upmann. The majority of all income is earned from the first four brands. http://cubancigarwebsite.com/brands.aspx 2
HarveyBoulevard Posted March 17, 2014 Author Posted March 17, 2014 Thank you very much Capt. Q. That is exactly what I was looking for. Much appreciated.
Armaniac Posted March 17, 2014 Posted March 17, 2014 I think this is what youre after Sales & Revenue Sales and Revenue figures are generally a close-kept secret within Habanos SA. In a surprising lapse, the following figures for 2006 were "published". Reportedly just seven of the 27 current export brands account for 83 percent of all cigars sold and contribute 82 percent of all sales revenue. These brands are: Montecristo: 23% of all cigars sold; 29% of all revenue. Romeo y Julieta: 15% of all cigars sold; 12% of all revenue. Partagas: 12% of all cigars sold; 12% of all revenue. Cohiba: 11% of all cigars sold; 20% of all revenue. Jose L. Piedra: 11% of all cigars sold; 2% of all revenue. Quintero: 5% of all cigars sold; 2% of all revenue. Hoyo de Monterrey: 4% of all cigars sold; 5% of all revenue. Figures for other well-known brands are: H. Upmann: 2.4% of all cigars sold, 2.1% of all revenue. Trinidad: 1.5% of all cigars sold, 2.5% of all revenue. The Bolivar, Punch and Ramon Allones brands barely register, however this position may well have changed with the introduction of the Regional Edition Series, as these three brands alone have had in excess of 60 releases to date (2013). The largest selling cigar is the Montecristo No.4 (a Petit Corona) with a 8% market share. Early 2009 figures reveal the following market order: Montecristo. Romeo y Julieta. Jose L. Piedra. Cohiba. Partagás. Hoyo de Monterrey. Quintero. H. Upmann. The majority of all income is earned from the first four brands. http://cubancigarwebsite.com/brands.aspx ^^^^This
Smallclub Posted March 17, 2014 Posted March 17, 2014 I have heard 'The Big 6' referenced several times when speaking about cuban marcas I've NEVER heard in my life the cuban marcas referenced in this way, in any language, on any forum, etc.
shlomo Posted March 17, 2014 Posted March 17, 2014 I've NEVER heard in my life the cuban marcas referenced in this way, in any language, on any forum, etc. Me neither...?
Skyfall Posted March 17, 2014 Posted March 17, 2014 I've NEVER heard in my life the cuban marcas referenced in this way, in any language, on any forum, etc. Me neither...? Me neither..
Bclass1 Posted March 17, 2014 Posted March 17, 2014 Me neither.. me either lol Me neither...? I've NEVER heard in my life the cuban marcas referenced in this way, in any language, on any forum, etc. Must I?
polarbear Posted March 17, 2014 Posted March 17, 2014 I often heard of "the big 3" (Monte, Cohiba and RyJ). But that's mainly when talking about commonly counterfeited cigars Monte 2 Cohiba Robusto RyJ Churchill
Smallclub Posted March 18, 2014 Posted March 18, 2014 With my better redneck voice: "I smoke only the Big 6"
canadianbeaver Posted March 18, 2014 Posted March 18, 2014 The Original six, maybe? Maple Leafs Canadiens Red Wings Black Hawks Bruins Rangers
maxcjs0101 Posted March 18, 2014 Posted March 18, 2014 Jose L. Piedra, coming in a counterfeit box near you soon.
nikesupremedunk Posted March 18, 2014 Posted March 18, 2014 Yea, is JLP seriously considered a big marca? Maybe it's the stigma around it, but I have no desire to try one.
shlomo Posted March 18, 2014 Posted March 18, 2014 Yea, is JLP seriously considered a big marca? Maybe it's the stigma around it, but I have no desire to try one. It sells more than almost all others. Look above at the stats.
sw15825 Posted March 18, 2014 Posted March 18, 2014 World of the Habano book, Habanos sa. 6 major brands with worldwide availability. Cohiba, H. Upman, Hoyo, Monte, Partagas, Romeo. The rest are considered available in most markets or smaller brands regionally in a few countries. May include JLP So should be 7. 1
Habana Mike Posted March 18, 2014 Posted March 18, 2014 I've heard that term regarding accounting firms in the 1990's: Arthur Anderson Coopers & Lybrand Deloitte & Touche Ernst & Young KPMG Price Waterhouse Those consolidated in to the Final 4: Deloitte PwC E&Y KPMG IBM bought PwC, E&Y is renamed EY, we've still got KPMG and Deloitte so I guess there's now just the 3. Hope we don't see that kind of consolidation in Habanos brands though the blends are seeming to merge along with the loss of vitolas..... 1
Skyfall Posted March 18, 2014 Posted March 18, 2014 I've heard of The Pentavirate: The Queen The Vatican The Getty's The Rothschilds Colonel Sanders (before he went **** up) . . . . . . . 1
Habana Mike Posted March 18, 2014 Posted March 18, 2014 Colonel Sanders went **** up? I thought that would have been cockles down.....
Skyfall Posted March 18, 2014 Posted March 18, 2014 Colonel Sanders went **** up? I thought that would have been cockles down..... It's a term for going crazy
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