Aficionado Posted March 3, 2010 Posted March 3, 2010 Habanos Sales of cigars for 2009 y. In preparing this topic, helped me with information contained in the Cigarinfo.ru and CubanCigarWebsite.com Many thanks. Distribution of sales in the regions (units): Western Europe - 59% Latin America - 13% Middle East - 11% Asia - 9% Eastern Europe - 5% surprising that Habanos is still divided Europe. North America (only, Canada) - 2% Africa - 2% Global brands, sales as a percentage of plays and USD; Montecristo - 20% of the units - 26% of sales-still on top of sales. Romeo y Julieta - 17% - 13% Jose L. Piedra - 15.8% - 3.3% Cohiba - 10.4% - 20.7% Partagas - 9.2% - 9.4% Hoyo de Monterrey - 5.5% - 6.7% H. Upmann - 3.9% - 4.6% surprisingly low sales. Other brands, and the percentage of units in USD: Quintero - 4.1% - 1.2% Bolivar - 2.5% - 3.2% Fonseca - 2.2% - 1.3% Rafael Gonzalez - 1.4% - 0.5% Punch - 1.4% - 2% Ramon Allones - 1.3% - 1.4% Best-selling brand in 2009, the percentage of total units: Montecristo - 21% Romeo y Julieta - 17% Jose L. Piedra - 14% Cohiba - 11% Partagas - 11% Hoyo de Monterrey - 6% Quintero - 5% H. Upmann - 3% The remaining 25 brands - 12% The biggest sale by Vitola de Galera (percentage units): Marevas - 12% 15 cigars Bolivar Petit Coronas Marevas 42 x 129 (5.1) Petit Corona Bolivar Tubos No.2 Marevas 42 x 129 (5.1) Petit Corona Cohiba Siglo II Marevas 42 x 129 (5.1) Petit Corona El Rey del Mundo Petit Coronas Marevas 42 x 129 (5.1) Petit Corona H Upmann Petit Coronas Marevas 42 x 129 (5.1) Petit Corona Hoyo de Monterrey Coronations Marevas 42 x 129 (5.1) Petit Corona Juan López Petit Coronas Marevas 42 x 129 (5.1) Petit Corona Montecristo No.4 Marevas 42 x 129 (5.1) Petit Corona Montecristo Petit Tubos Marevas 42 x 129 (5.1) Petit Corona Por Larrañaga Petit Coronas Marevas 42 x 129 (5.1) Petit Corona Punch Petit Coronas del Punch Marevas 42 x 129 (5.1) Petit Corona Rafael González Petit Coronas Marevas 42 x 129 (5.1) Petit Corona Romeo y Julieta Cedros de Luxe No.3 Marevas42 x 129 (5.1) Petit Corona Romeo y Julieta Petit Coronas Marevas 42 x 129 (5.1) Petit Corona Sancho Panza Non Plus Marevas 42 x 129 (5.1) Petit Corona Vegueros Marevas Marevas 42 x 129 (5.1) Petit Corona Robustos - 11% Bolivar Royal Coronas Robustos 50 x 124 (4.9) Cohiba Robustos Robustos 50 x 124 (4.9) Hoyo de Monterrey Epicure No.2 Robustos 50 x 124 (4.9) Juan Lopez Selection No.2 Robustos 50 x 124 (4.9) Montecristo Robustos Master 50 x 124 (4.9) Partagas Serie D No.4 Robustos 50 x 124 (4.9) Ramon Allones Specially Selected Robustos 50 x 124 (4.9) Romeo y Julieta Short Churchills Robustos 50 x 124 (4.9) Petit Coronas - 9% Regalias H Upmann Petit Coronas 42 x 129 (5.1) Petit Corona Mille Fleurs Partagas Petit Coronas 42 x 129 (5.1) Petit Corona Coronations Punch (2) Petit Coronas 42 x 129 (5.1) Petit Corona Romeo y Julieta Mille Fleurs Petit Coronas 42 x 129 (5.1) Petit Corona Romeo y Julieta Romeo No.2 Petit Coronas 42 x 129 (5.1) Petit Corona Perlas - 5% Cohiba Siglo I Perlas 40 x 102 (4.0) Petit Corona Montecristo No.5 Perlas 40 x 102 (4.0) Petit Corona Romeo y Julieta Petit Princess Perlas 40 x 102 (4.0) Perit Corona Cazadores (Jose L. Piedra) - 5% Jose L Piedra cazadores cazadores JLP 43 x 152 (6.0 ") Long Corona Cremas - 4% H Upmann Majestic Cremas 40 x 140 (5.5) Corona Hoyo de Monterrey Palmas Extra Cremas 40 x 140 (5.5) Corona Partagas Partagas de Luxe Cremas 40 x 140 (5.5) Corona Partagas Super Partagas Cremas 40 x 140 (5.5) Corona Romeo y Julieta Romeo No.1 Cremas 40 x 140 (5.5) Corona Nacionales - 4% Brevas Quintero (2) Nacionales 41 x 140 (5.5) Corona Quintero Nacionales Nacionales 41 x 140 (5.5) Corona Piramides - 4% Diplomaticos No.2 Pirámides 52 x 156 (6.1) Pyramida H Upmann Upmann No.2 Pirámides 52 x 156 (6.1) Pyramida Montecristo No.2 Pirámides 52 x 156 (6.1) Pyramida Partagas Serie P No.2 Pirámides 52 x 156 (6.1) Pyramida Vegas Robaina únicos Pirámides 52 x 156 (6.1) Pyramida Coronitas - 3% H Upmann Coronas Minor Coronitas 40 x 117 (4.6) Petit Corona Partagas Coronas Junior Coronitas 40 x 117 (4.6) Petit Corona Punch Petit Coronations (2) Coronitas 40 x 117 (4.6) Petit Corona Romeo y Julieta Regalias de Londres Coronitas 40 x 117 (4.6) Petit Corona Romeo y Julieta Romeo No.3 Coronitas 40 x 117 (4.6) Petit Corona Cremas Jose L. Piedra - 3% Jose L Piedra Cremas Cremas JLP 40 x 136 (5.4) Corona 29% of sales in 2009 according to the shape / size is a petit Corona Best sales of individual cigars in 2009, as a percentage of the piece; Montecristo № 4 - 8% Jose L. Piedra cazadores - 5% Romeo y Julieta Romeo № 2 - 4% Partagas Serie D № 4 - 4% Montecristo № 5 - 3% Romeo y Julieta Mille Fleurs - 3% Quintero Brevas - 3% Piedra Cremas - 3% Romeo y Julieta Romeo № 3 - 2% Cohiba Siglo II - 2% Piedra Petit cazadores - 2% Romeo y Julieta Romeo № 1 - 2% Montecristo № 2 - 2% Montecristo Edmundo - 2% Hoyo de Monterrey Epicure № 2 - 2% The remaining 326 cigars - 53%
anacostiakat Posted March 3, 2010 Posted March 3, 2010 I would have thought Asia would have been a larger percentage.
ucla695 Posted March 3, 2010 Posted March 3, 2010 Great information! No surprise to see robustos up on the list.
thechenman Posted March 3, 2010 Posted March 3, 2010 Thanks for the information...some interesting tidbits here.
Mel Posted March 3, 2010 Posted March 3, 2010 Jose L. Piedra???????????? I have never smoked one. I rarely hear of them but they are that big in the world market? Who is smoking them? What special appeal do they have? I am also surprised to see Bolivar and Ramon Allones so far down on the list.
Bartolomeo Posted March 3, 2010 Posted March 3, 2010 Suckling had an Blog on this last night, thanks for sharing with us I was surprised about the Jose L Piedra Bart
Tampa1257 Posted March 3, 2010 Posted March 3, 2010 Interesting to Note, that 45% of sales in 2009 were cigars that were a 42 ring gauge or below. Seems like the public is speaking with their wallets and buying what is selling (Thin Ring Gauge).
Spud2 Posted March 3, 2010 Posted March 3, 2010 Jose Piedra's are a cheap good smoke($3 to 4), so I'm not surprised to see them high on the list. What is surprising is the lack of fat ringed cigars that Habanos has been shoving at us in the form of LE's and RE's. Also Churchills don't score high either!
mkz Posted March 3, 2010 Posted March 3, 2010 Interesting to Note, that 45% of sales in 2009 were cigars that were a 42 ring gauge or below. Seems like the public is speaking with their wallets and buying what is selling (Thin Ring Gauge). And yet all those donkey-dongs keep coming out from havanna... Thanks for posting the numbers Aficionado!!
Jimmy2 Posted March 3, 2010 Posted March 3, 2010 Again as i have said the cheaper cigars have been selling more because of the bad economy. But when it gets better it will change HSA knows this and is why they have made the changes they needed these past couple of years to stay with the changing times its long over due.
stargazer14 Posted March 3, 2010 Posted March 3, 2010 As stated, this is very interesting. It sure goes against what one would expect if asked to tally it up on your own.
Kangaroo495 Posted March 4, 2010 Posted March 4, 2010 I think the JLP's are one of the most popular cigars in South America which is why they sell so much.
Smooth Posted March 4, 2010 Posted March 4, 2010 Again as i have said the cheaper cigars have been selling more because of the bad economy. But when it gets better it will change HSA knows this and is why they have made the changes they needed these past couple of years to stay with the changing times its long over due. Sorry Jimmy, I disagree here... How do you explain Cohiba accounting for such high figures? And I may stand corrected but I think Cohiba's % share has grown. Dont you think they have been pumping out MORE super premiums recently as the revenue generated per unit is higher and thats why they have been focusing their limited and shrinking resources on these new releases? Jose L Piedra have always been huge sellers. Forgive me if I have not expressed myself clearly, its late here
samb Posted March 5, 2010 Posted March 5, 2010 Interesting info. Of course we'll never know for sure, I kinda wonder what the percentages are for the US sales of habanos, lol. Probably close to Western Europes.
jsaunders9 Posted March 6, 2010 Posted March 6, 2010 Interesting info. Of course we'll never know for sure, I kinda wonder what the percentages are for the US sales of habanos, lol. Probably close to Western Europes. That brings up a question in my mind, what percentage will the US make up when (and if) the embargo is lifted?
phxkev Posted March 6, 2010 Posted March 6, 2010 I read sales of CCs were down 8 percent. Due at least partially to price increases?
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