For a minute I thought Habanos must have moved into Whiskey.

[El Presidente]

WELLER MILLENNIUM WHISKEY

The Weller brand is known for its excellent (and hard to find) wheated offerings. It's now expanding into the ultra-aged market with Weller Millennium. This expression is a blend of vintage straight wheated bourbon and wheat whiskeys, distilled near the turn of the millennium and matured at Buffalo Trace Distillery. By mixing whiskeys from 2000, 2003, 2005, and 2006 it highlights the smoothing impact of the wheat on the spirit, resulting in a balanced, complex sip with flavors of sweet caramel, oak, and dried fruits. Bottled at 99-proof in a 750ml handcrafted crystal decanter with a custom crystal topper hand-etched with W.L. Weller's original "W" stamp, it arrives in an illuminated display box and will begin shipping to retailers, bars, and restaurants in June.

LEARN MORE FROM BUFFALO TRACE / $7,500

 

[Nevrknow]

Ahh, another way overpriced bourbon I’ll never try. C'est la vie.

[Chitmo]

Fair market value is whatever someone is willing to pay and as long as there are bored rich folks looking for a dopamine hit, this kinda thing will exist. 

[loose_axle]

Reminds me of that Eagle Rare 'Double Eagle' - amazing bottle and presentation but I'll never try it due to price. 

 

[JoshD]

I can't blame them for making a product that people will buy. However, with their low-mid grade products (B.T. and Weller S.R.) being "allocated" in many places, the attention and fame has gone to their heads.

Meanwhile, W.T. Rare Breed which is sitting on supermarket shelves at $55 will likely blow the doors off this unattainable $7,500 bottle in a blind test. 

[Ken Gargett]

my thoughts were the same as Chitmo. whatever people are willing to pay. it is why cigars have gone through the roof. and burgundy and a great many other things. probably not unattainable if you have the money and you know where to look. and i suspect that it would most likely blow the doors off fifty buck bottles, rather than the reverse, but we buy what we can. the buffalo trace distillery makes some sensational bourbon. there would be bourbons, i suspect, at a fraction of the price which make the price differential seem absurd. 

what i find a bit of a shame is all the money which goes into presentation. i know some love it and they keep having to top competitors but i'd rather better pricing and normal bottles. mind you, would still be a mile out of my range. 

[Duxnutz]

7 minutes ago, Ken Gargett said:

my thoughts were the same as Chitmo. whatever people are willing to pay. it is why cigars have gone through the roof. and burgundy and a great many other things. probably not unattainable if you have the money and you know where to look. and i suspect that it would most likely blow the doors off fifty buck bottles, rather than the reverse, but we buy what we can. the buffalo trace distillery makes some sensational bourbon. there would be bourbons, i suspect, at a fraction of the price which make the price differential seem absurd. 

what i find a bit of a shame is all the money which goes into presentation. i know some love it and they keep having to top competitors but i'd rather better pricing and normal bottles. mind you, would still be a mile out of my range. 

It’s all for the Instagram , ticker tocker crowd of projectionists. 

[MrBirdman]

7 hours ago, Ken Gargett said:

i suspect that it would most likely blow the doors off fifty buck bottles

The price of American whiskey is an incredibly poor predictor of quality over $40-$50 a bottle. Nothing like wine. American whiskeys are easily overaged, as I suspect this one is, though ultimately blending is the key. It’s why the best bourbon I’ve had in many years (Barrell Vantage) blows the doors of bottles many times it’s value, and is cask strength to boot. 

[Ken Gargett]

6 hours ago, MrBirdman said:

The price of American whiskey is an incredibly poor predictor of quality over $40-$50 a bottle. Nothing like wine. American whiskeys are easily overaged, as I suspect this one is, though ultimately blending is the key. It’s why the best bourbon I’ve had in many years (Barrell Vantage) blows the doors of bottles many times it’s value, and is cask strength to boot. 

i suspect that is true for most spirits around the world, in varying degrees, but it would still be a pretty poor effort for a $7500 bottle to be knocked over easily by a fifty buck bottle. word would quickly get around and the rep of the distillery would crater. these guys do have an excellent reputation and have made many cracking bourbons. if this sort of thing appealed to me and i had the dosh, i'd reckon they have a reputation such that they are good enough not to be putting out duds at this level. 

[MrBirdman]

1 hour ago, Ken Gargett said:

it would still be a pretty poor effort for a $7500 bottle to be knocked over easily by a fifty buck bottle. word would quickly get around and the rep of the distillery would crater.

It’s Buffalo Trace. Their reputation ain’t going nowhere. Most American whiskey is made by a handful of distilleries - most of those brands you see are blends of whiskey distilled by others. And marketing!

I have no idea how this tastes, I’m sure it will be excellent. Just probably not any better than a good $100-150 bottle ($50 is too low these days.) Again, this isn’t wine. This is 98% marketing and packaging, hence the Habanos reference by Rob.