Recommended Posts

Posted

I have stayed away from bourbon in general over the past couple of years because prices had become unrealistic IMO.

I was pleasantly surprised though when I visited the liquor store last week to pick up some "holiday cheer". Many of the mainline brands like Maker's Mark, Woodford, etc. were selling for ~ $25 which has made me think about starting to drink bourbon again.

  • Like 2
Posted

US whiskey producers need to work building market in India. There's a lot of business to grow and they haven't focused on it the way they should.  

Posted

The tides were already turning with oversupply and the additional trade uncertainty and costs didn't help. Add to that a new generation that doesn't drink, and you've got a crisis coming. 

The consumers worked themselves into a frenzy over the stuff in the last 10 yrs - following distribution trucks on delivery days, buying and flipping even regular bottles on the secondary market creating an even greater shortage and further panic. 

Some distilleries increased production thinking a boom was the new norm and are now faced with a bleak future. Some held the line knowing all booms pass and keeping QC high by not dumping under-aged barrels for consumption - they were vilified by the consumer just so they could get their hands on a bottle of something 'special '. The grudges by the entitled are still held by many.

It doesn't matter what the product is - these cycles will always exist in a free market, so adapt to new conditions wisely.

Cheers!

  • Like 1

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Recently Browsing   0 members

    • No registered users viewing this page.

Community Software by Invision Power Services, Inc.