greenpimp Posted July 8, 2008 Share Posted July 8, 2008 One word. Retarded. Bad idea, poorly executed. Looks like some Italian design company from the 80's doing a Virginia Slims ad campaign. Oy gevult. Link to comment Share on other sites More sharing options...
genevapics Posted July 8, 2008 Share Posted July 8, 2008 Bad idea to muddy the name of Montecristo. Link to comment Share on other sites More sharing options...
josie67 Posted July 8, 2008 Share Posted July 8, 2008 Bleh, I don't like the look, the name, and I CERTAINLY don't want a milder blend. Link to comment Share on other sites More sharing options...
Miami101 Posted July 9, 2008 Share Posted July 9, 2008 We want stronger cigars............................. Link to comment Share on other sites More sharing options...
Professor Twain Posted July 9, 2008 Share Posted July 9, 2008 Horrible idea. I thought it sounded like a new condom brand. Link to comment Share on other sites More sharing options...
El Presidente Posted November 15, 2008 Author Share Posted November 15, 2008 I am in Havana in a couple of weeks and I will have the opportunity to voice an opinion at this proposal detailed for discussion last week at the Habanos marketing meeting. Personally I don't like it for the reasons that it confuses and cheapens the brand. I don't like the packaging and I don't like the name which sounds like something designed by British American Tobacco. I believe a line extension of this magnitude and change will cannibalize sales from Montecristo rather than create sales. I don't believe Montecristo needs a new "lighter blend". The marketing spiel looks like gobly **** to me. They have cliches coming out of thier arse. You are the guys who spend your hard earned cash on cigars. Ignore my thoughts and tell me what you think; good, bad or indifferent and I will present a summary in my discussions based on this thread. ****Remember this is a CONCEPT presented to the worlds distributors for their OPINION. It may or may not see the light of day. **** Please do not copy this to other forums as I was requested to have it discussed among FOH members before my trip to Havana in 2 weeks. MONTECRISTO SPORT PROPOSAL 1.- Nueva gama que amplíe el abanico de consumidores y renueve y rejuvenezca la imagen de marca sin “atentar” contra su consumidor tradicional. A new line created in order to broaden the range of consumers, to renew and rejuvenate the brand image trying not to have a negative effect on traditional consumers. 2.- Buscando la complicidad de deportes que implican ¨estilos de vida¨. Searching for complicity in sports which point out to life styles 3.- Con Lanzamientos representativos de vitolas de tendencias. Representative launchings with trendy sizes 4.- Creando códigos de comunicación nuevos pero en conexión con la tradición de la marca. By creating new communications codes but connected with the tradition. 5.- Aportando una ligada más suave - sabor medio - en línea con los valores de la serie. Providing a milder blend –medium flavoured- in keeping with the features of this line Vitolario Montecristo Mónaco (54 x 150) Montecristo Máster (50 x 124) Montecristo Albatros (46 x 135) Montecristo Swing (38 x 110) Link to comment Share on other sites More sharing options...
shrink Posted November 15, 2008 Share Posted November 15, 2008 Ken, I think that you're on to something here: Link to comment Share on other sites More sharing options...
Thomas Posted November 15, 2008 Share Posted November 15, 2008 » Ken, I think that you're on to something here: » » lol:rotfl: :rotfl: the *** mans smoke,,,or maybe they could market it to lesbians :rotfl: I'd still try them! Link to comment Share on other sites More sharing options...
Jay Hemingway Posted November 15, 2008 Share Posted November 15, 2008 hahahahahahahahahahahahahaha! now that is funny! :-D Link to comment Share on other sites More sharing options...
Mel39 Posted November 15, 2008 Share Posted November 15, 2008 Link to comment Share on other sites More sharing options...
Mel Posted November 15, 2008 Share Posted November 15, 2008 » Wrong note the *** guy on the cover fondling the penis shaped object. The pretty girl is paid to stand there and be cover up.:-) Link to comment Share on other sites More sharing options...
El Presidente Posted November 15, 2008 Author Share Posted November 15, 2008 I still own that shirt » Link to comment Share on other sites More sharing options...
Miami101 Posted November 15, 2008 Share Posted November 15, 2008 On the other hand they might do great on South Beach Yea this is out of control.................. » » » Link to comment Share on other sites More sharing options...
Colt45 Posted November 15, 2008 Share Posted November 15, 2008 Good one Mel » Link to comment Share on other sites More sharing options...
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