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European Union Formally Unveils Massive Proposed Tax Increase for Tobacco Products

“This proposal is very worrying,” said Paul Varakas, director general for the ECMA, in a press release. “It goes against every commitment the EU Executive has made recently regarding reducing the regulatory burdens for SMEs and midcaps, companies that are largely dominating the cigar segment, as opposed to other products manufactured by Big Tobacco.”

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Government overreach strikes again. I’ll get my popcorn ready for the EU Tobacco Wars saga that will soon ensue.

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Niche products and EU SMEs hit the most by Commission’s proposal

 July 22, 2025 - Press Release 

On 16 July 2025, the European Commission unveiled a proposal to revise the Tobacco Excise Directive. While the proposal is meant to tackle the developments and emergence of new products (e-cigarettes, heated tobacco products and new products containing nicotine), the European Commission also decided to revise the EU minimum rates applicable to traditional tobacco products. It disregards the different tax-bearing capacity of niche products from mass-produced tobacco and nicotine products demonstrating a misunderstanding of the market. 

  Current EU minimum 2025 proposed rates Increase
Cigarettes 90e / 1000 units 215e / 1000 units 139 %
Roll-your-own tobacco 60e / kg 215e / kg 258 %
Cigars/cigarillos 12e / 1000 units or kg 143e / 1000 units or kg 1092 %
OR OR  
5% ad valorem 40% ad valorem 700 %
Other smoking tobacco 22e / kg 143e / kg 550 %
Waterpipe tobacco 22e / kg 107e / kg 386 %
Nicotine pouches N/A 143e / kg
Heated tobacco N/A 108 e / 1000 units OR 155e / kg
E-liquids with more than 15mg of nicotine / ml N/A 0.36e / ml of liquid
E-liquids with up to 15mg of nicotine / ml N/A 0.12e / ml of liquid
       

Paul Varakas, Director General of the European Cigar Manufacturers Association: 

“Increasing the EU minimum rate by 1100% for niche products which are already the least affordable on the tobacco and nicotine market, is out of touch and completely irresponsible.

Cigars/cigarillos have always benefited from a differentiated tax rate due to their substantial manufacturing costs and differences. The emergence of new products on the market should not change this fact. Cigars/cigarillos should not be lumped in with new nicotine products. They have different consumption patterns and different groups of consumers. 

This proposal is very worrying. It goes against every commitment the EU Executive has made recently regarding reducing the regulatory burdens for SMEs and midcaps, companies that are largely dominating the cigar/cigarillo segment, as opposed to other products manufactured by Big Tobacco.

Some of the proposed measures for the cigar sector have been rejected in numerous supporting studies. In the midst of the EU budget season, it makes you wonder why the EU Commission is spending millions on consulting fees to disregard their expertise.

We urge Member States to reconsider some of the proposed measures so as to not severely hit EU SME and midcaps competitiveness and sustainability.”.

     
Source: https://www.cigarjournal.com/niche-products-and-eu-smes-hit-the-most-by-commissions-proposal/      
       
     
     
       
       
       
       
       
       
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Did England's Brexit ever get finalized or are they still part of the EU?

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3 hours ago, ha_banos said:

We are out. Good job huh!?

EU can’t put a dent in the taxes you and I have to pay unfortunately - did that all by ourselves! 😂

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