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This rare and stately Hohlwein design advertises Max Zechbauer, the famed cigar importer that remains in business today.

Ludwig Hohlwein, Max Zechbauer vintage poster

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I love old cigar signs.  Somehow they transport me back in time to likeminded spirits who were lovers of the leaf           

Posted

1922
50.125 h x 33.25 w in (127 x 84 cm)

Emil Cardinaux is primarily known for his stunning travel posters with expressive landscapes. In this Art Deco-era advertising poster, two men are shown sharing cigars and drinks on the table-illustrating how quality cigars can enrich an otherwise mundane afternoon.

Emil Cardinaux, Rio Grande la Rosa / Marke Weber vintage poster

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Posted
On 3/13/2026 at 10:56 AM, El Presidente said:

Minerals? :thinking:

Best guess is phosphate. Would be a fit for a drugstore of that era. Could be entirely wrong, though. 

Posted

Aha. Did a bit more research and I was about 20% right. Mineral waters were a staple in old timey drugstores and considered a healthful drink. Phosphate sodas were one of the more popular iterations but there were others as well. 

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3 hours ago, JDoughty said:

Aha. Did a bit more research and I was about 20% right. Mineral waters were a staple in old timey drugstores and considered a healthful drink. Phosphate sodas were one of the more popular iterations but there were others as well. 

I don't know if that's of any help here but one can both refer to water sold in bottles as "eau" (water) or "eau minérale" (mineral water) in the French language.

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13 hours ago, Li Bai said:

I don't know if that's of any help here but one can both refer to water sold in bottles as "eau" (water) or "eau minérale" (mineral water) in the French language.

Emphasis on the healthful 'mineral' content of drinks that were compounded in a drugstore was definitely a thing. Additionally, some medications were mineral derived and it's certainly possible they were referred to as minerals. There is a very interesting photo exhibit of old timey patent medicines on this page: https://www.fda.gov/about-fda/fda-history-exhibits/80-years-federal-food-drug-and-cosmetic-act 

May also be worth mentioning the "Crazy Water Crystals" from the 1930's. https://texashistory.unt.edu/ark:/67531/metapth20368/

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