Do blenders in Cuba ever get to retrospectively sample vintage cigars?

[Doctorossi]

10 hours ago, BrightonCorgi said:

Habanos should promote more of the recipe on what makes Montecristo a Montecristo vs. Partagas, etc...  It would build even bigger brand loyalty & add value to their base line pricing.

In what manner do you imagine they'd promote this kind of information?

[Colt45]

We've had discussions re marques and the tobacco used to produce them, but I can't recall a firm consensus. Here's a little info from Habanos - scroll down to composing the blend:

http://www.habanos.com/en/el-mundo-del-habano/como-se-hace-un-habano/

[BrightonCorgi]

On 1/19/2018 at 5:36 PM, Doctorossi said:

In what manner do you imagine they'd promote this kind of information?

It brings the consumer closer to the genesis of the product like someone who has an affinity towards the vineyard that produces a wine.  When all the details from the finca to curing barn are spelled out to show what makes a Montecristo different than a Punch, an appreciation for both goes with it.  Pre-embargo days, consumers knew more about this.  Now only a handful can really distinguish different tobaccos blind among the Marcas or even know where the individual tobaccos came from.  I just think it's a missed opportunity by Habanos to educate and build allegiance.   

There is no reason to keep all of this secret.  

As an aside, are the international tobacco advertising restrictions the same for cigars as the are for cigarettes?  There must be some gaps that Habanos can target.  They are a luxury brand like Rolex, Gucci, or whatever...  They need to be better at reinforcing this on the global stage.

[Doctorossi]

41 minutes ago, BrightonCorgi said:

It brings the consumer closer to the genesis of the product like someone who has an affinity towards the vineyard that produces a wine.  When all the details from the finca to curing barn are spelled out to show what makes a Montecristo different than a Punch, an appreciation for both goes with it.  Pre-embargo days, consumers knew more about this.  Now only a handful can really distinguish different tobaccos blind among the Marcas or even know where the individual tobaccos came from.  I just think it's a missed opportunity by Habanos to educate and build allegiance.   

There is no reason to keep all of this secret.

Yes, I understand the why. I'm asking you how you propose they disseminate this information.

[BrightonCorgi]

17 hours ago, Doctorossi said:

Yes, I understand the why. I'm asking you how you propose they disseminate this information.

As an advertising & social media campaigns.  Habanos sponsored social groups on FB for instance.  Global contests and and via internet influencer's.    Cross industry association/alliances would help too.  

[Fugu]

26 minutes ago, BrightonCorgi said:

As an advertising & social media campaigns.  Habanos sponsored social groups on FB for instance.  Global contests and and via internet influencer's.    Cross industry association/alliances would help too.  

Pleeeessseease not!