I remember a similar discussion some time ago, it's good to be talking about an important brand like Cuaba.
It's a love it or hate it brand. I personally love it, including the infamous Salomones (I remeber the "hint of urine" review of the Prez some time ago ). But I totally agree with Rob:
1) Cut quantities! This is a niche brand.
2) Only keep the distinctive formats: Divinos, Distinguidos, Salomones & Diademas.
3) Quality control!