New car with free goat...

mkz · June 10, 2009

Original text: http://www.carandsuv.co.nz/news/8900/buy-a...get-a-free-goat

"In a publicity grabbing special offer, Mitsubishi New Zealand has announced that it will offer a free goat with every Mitsubishi Triton sold before August. The company says this initiative aims to support local productivity.

The strange incentive is designed to get exposure for the Triton and draw comparisons between the vehicle and goats. Peter Wilkins, MMNZ general manager points out that “Goats, like our Tritons, are hardy, versatile units, which will integrate directly into existing farm operations”.

Wilkins goes further “At MMNZ, we are aware that three years of drought has severely depleted sheep and beef populations, so what better time to ‘float the goat’? We’ll supply a free goat with every Triton sold before August and do our bit to loosen the grip of the recession”.

In the unthinkable instance that someone wants a Mitusbishi Triton without the goat, Mr Wilkins explains how it could still work out, “On the off chance that the purchaser already has enough goats or feels that goat herding is better left to those in drier climes, we’ll supply a ‘no goat package’ consisting of a five-year/100,000km extended warranty, five free WOF inspections, 5,000km road user charges, five years of roadside assistance and $500 of genuine or approved Triton accessories.”

You have to appreciate Mitsubishi NZ's humour, and as a publicity stunt it has been effective with International motoring websites quickly reporting on the odd offer. However, it's stunts like these which only reinforce global stereotypes of New Zealand being a livestock obsessed rural backwater, if that was true we would all need Tritons just to get around."