CUBA'S TOURISM SHIFT: INTERNATIONAL CHAINS TO LEASE STATE HOTELS

[El Presidente]

CUBA'S TOURISM SHIFT: INTERNATIONAL CHAINS TO LEASE STATE HOTELS

Justin N. Froyd - Oct 19, 2025 

 

 

For Cuba's tourism sector, which has been struggling recently, a significant shift is underway: the government has approved a new policy that allows international hotel chains to lease properties owned by the state.

The announcement comes as the country faces growing economic difficulties. The goal is to revitalize the tourism sector, which has suffered due to bureaucracy and the effects of the pandemic. Iberostar, a major Spanish company, is leading the way. Starting on January 1, 2026, they will fully rent and manage the Iberostar Origin Laguna Azul in Varadero. This pilot program has the potential to change Cuba's planned tourism approach.

In the past, the Ministry of Tourism and GAESA, a conglomerate run by the military, had tight control over tourism infrastructure. Foreign companies could manage state hotels, but the state closely monitored investments, staffing, menus, and salaries. Now, the new rental system, led by Prime Minister Manuel Marrero (who was previously the tourism minister), aims to ease these restrictions, giving companies more independence to boost efficiency and attract visitors.

 

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[barrygoodvibes]

Sounds like a move in the right direction. I hope one day to easily travel and enjoy Cuba once its people are treated better. 

[MrBirdman]

I’ll be interested to see how much interest they get beyond current operators looking to upgrade.

[helix]

8 hours ago, MrBirdman said:

I’ll be interested to see how much interest they get beyond current operators looking to upgrade.

Very few business endeavours with the regime end well and the track record speaks for itself for all to see. 

[JohnnyO]

Smoke and mirrors.