Production (Sales?) Figures by Marca?

[RickHendeson]

I used to refer to a chart of production (or was it sales?) figures by marca.  It was a little outdated, but claimed to be official numbers themselves, or at least, the last such figures that got out into the wild.

I thought maybe it was at CCW, or here, but for the life of me I cannot find it anymore.  Anyone know where to find such a resource?

NOT talking about merely relative production between the marcas, but pretty specific numbers.  Anyone?

[RickHendeson]

Found it on CCW.  Anyone have detailed updates?

 

Sales & Revenue

Sales and Revenue figures are generally a close-kept secret within Habanos SA.  In a surprising lapse, the following figures for 2006 were "published".

Reportedly just seven of the 27 current export brands account for 83 percent of all cigars sold and contribute 82 percent of all sales revenue.  These brands are:

Montecristo: 23% of all cigars sold; 29% of all revenue.
Romeo y Julieta: 15% of all cigars sold; 12% of all revenue.
Partagas: 12% of all cigars sold; 12% of all revenue.
Cohiba: 11% of all cigars sold; 20% of all revenue.
Jose L. Piedra: 11% of all cigars sold; 2% of all revenue.
Quintero: 5% of all cigars sold; 2% of all revenue.
Hoyo de Monterrey: 4% of all cigars sold; 5% of all revenue. 

Figures for other well-known brands are:

H. Upmann: 2.4% of all cigars sold, 2.1% of all revenue.
Trinidad: 1.5% of all cigars sold, 2.5% of all revenue.

The Bolivar, Punch and Ramon Allones brands barely register, however this position may well have changed with the introduction of the Regional Edition Series, as these three brands alone have had in excess of 60 releases to date (2013). 

The largest selling cigar is the Montecristo No.4 (a Petit Corona) with a 8% market share.

Early 2009 figures reveal the following market order: 

Montecristo.
Romeo y Julieta.
Jose L. Piedra.
Cohiba.
Partagás.
Hoyo de Monterrey.
Quintero.
H. Upmann.

The majority of all income is earned from the first four brands.

[El Presidente]

We had the same thread here. 

HSA has become very coy about releasing stats. They no longer tell us "officially" how many premium cigars are made in a year. That is due to the fact that numbers have been disappointing the past few years. 

back to that list....I doubt numbers have changed too much except that Partagas would now likely be ahead of Cohiba. That would only be due to production limitations on Cohiba. 

[RickHendeson]

Just now, El Presidente said:

We had the same thread here. 

HSA has become very coy about releasing stats. They no longer tell us "officially" how many premium cigars are made in a year. That is due to the fact that numbers have been disappointing the past few years. 

back to that list....I doubt numbers have changed too much except that Partagas would now likely be ahead of Cohiba. That would only be due to production limitations on Cohiba. 

Thanks man

[NSXCIGAR]

I don't think I've seen any more recent figures that are reliable. I do know that HSA has stated that the PSD4 has supplanted the Monte 4 as best-selling cigar. 

[El Presidente]

1 hour ago, NSXCIGAR said:

I do know that HSA has stated that the PSD4 has supplanted the Monte 4 as best-selling cigar. 

perhaps in $volume. 

certainly not in stick count. 

[NSXCIGAR]

21 hours ago, El Presidente said:

perhaps in $volume. 

certainly not in stick count. 

Possibly. The CA page on Partagas uses the term "best selling" however, so we don't know how that's being defined:

Cuba’s Partagás brand is large and includes the rich and bold Lusitania, a double corona, as well as the best-selling handmade cigar from Cuba, the robusto-sized Serie D No. 4.

https://www.cigaraficionado.com/brand/partagas

[MountainMilG]

As a corollary, what are the thoughts on lower volume that are MOST CONSISTENT?  Since that's a bugaboo for HSA in general, I'd be curious if some of the lower volume (non LE, special things) are generally more often well done.  I read Rafael Gonzalez very consistent (and makes me happy for my PSP RGPC yesterday), and always hear Party Shorts are very consistent, although probably higher volume.  Or do we think that mostly depends on factory?

[Derboesekoenig]

On 4/2/2019 at 2:35 AM, El Presidente said:

We had the same thread here. 

HSA has become very coy about releasing stats. They no longer tell us "officially" how many premium cigars are made in a year. That is due to the fact that numbers have been disappointing the past few years. 

back to that list....I doubt numbers have changed too much except that Partagas would now likely be ahead of Cohiba. That would only be due to production limitations on Cohiba. 

I don't care much about sales numbers, but I wish every year they would release % stats for each marca. I think it would be interesting. Both % stats for $$ and for total sticks. But I love seeing comparables

[El Presidente]

5 hours ago, MountainMilG said:

As a corollary, what are the thoughts on lower volume that are MOST CONSISTENT?  Since that's a bugaboo for HSA in general, I'd be curious if some of the lower volume (non LE, special things) are generally more often well done.  I read Rafael Gonzalez very consistent (and makes me happy for my PSP RGPC yesterday), and always hear Party Shorts are very consistent, although probably higher volume.  Or do we think that mostly depends on factory?

Most consistent in quality of roll , blend or quality of wrapper?

Take SP Beli. Very consistent in blend. very consistent in roll. Inconsistent in wrapper. Overall, more consistent than BBF. About on the same level as SC Punta. 

RG Petit Corona. Very consistent across the board. 

I think consistency is more to do with factory but every factory can produce clangers, even EL. They are all subject to the raw materials delivered. 

Shorts are generally pretty good but no better than Principe. 

Monte Media corona more consistent than Upmann HC.

 

Jesus its all over the place 

 

 

[CaptainQuintero]

@El Presidente has the Montecristo Medio Corona impacted on the sales of the Monte#5? At least from your sales data?

  

[MountainMilG]

8 hours ago, El Presidente said:

Most consistent in quality of roll , blend or quality of wrapper?

Take SP Beli. Very consistent in blend. very consistent in roll. Inconsistent in wrapper. Overall, more consistent than BBF. About on the same level as SC Punta. 

RG Petit Corona. Very consistent across the board. 

I think consistency is more to do with factory but every factory can produce clangers, even EL. They are all subject to the raw materials delivered. 

Shorts are generally pretty good but no better than Principe. 

Monte Media corona more consistent than Upmann HC.

 

Jesus its all over the place 

 

 

Good points, I had considered overall, but I don't have the experience to break it down to sub points like you guys

From everything I've read, factory is the biggest part of consistency, or "goodness".  But might it be that smaller, less sold marcas and vitolas wind up with a smaller group rolling them and thus wind up with good consistency and quality?  In my head they're pulling anybody walking down the street to roll Monte 4's, but are RGPC's the same one or two guys rolling them for years?

I'll be honest, I sort of like the variation, or "surprise".  I'd be right pissed if I had a box of Siglo VI's that all sucked, but I kind of enjoy that every time I pull out a HUHC or a Party Short or a Monte 4 it could be good, great, bad or something else.  Sure, it would be awesome if everything was the same, but that's the joy of variety. 

I guess that's what brings me back to golf or fishing.  Sure I can replicate that one perfect swing again (yeah right), or sure I pulled a lunker out of the hidey hole before, there must be more.  But I appreciate when those things do happen, makes the bogey's and dry days easier to take I guess.

Rambling, I'll go back to coffee and reading