El Presidente Posted April 20, 2010 Share Posted April 20, 2010 It was a decade ago (more or less) that Habanos s.a took on a 50% joint venture partner in Spanish multinational Altadis which today itself is owned by British multinational, Imperial tobacco. The role of Habanos s.a is the global commercialization of hand made Cuban cigars. At the outset in the late 90's, the Cuban cigar industry was wrought by underfunding, overproduction and a collapse in quality. Altadis marketing expertise (and money) was desperately needed to reinvigorate the industry. Habanos s.a has minimal to no control over the factories. However they were instrumental in allowing (money again) the introduction of draw machines, moistening chambers, dryers and many behind the scenes infrastructure improvements. Under the Habanos s.a. stewardship was seen the evolution of the Limited Edition concept, Regional Release, Habanos Festivals and the release of cigars which are seen as staples today such as the Cohiba Siglo VI, Partagas P2, Upmann Magnum 50 as well as controversial cigars such as the Montecristo Open. Under Habanos s.a we have also seen an acceleration of discontinued cigars. While cigars have been discontinued prior to their reign, the pace has certainly increased throughout the decade. The question to members is twofold. 1. Given the tumultuous beginnings, would you give HSA a passmark? If so, why. If not, why not. 2. You are CEO of HSA for the next decade. What changes would you enact, what direction would you take the organisation and why do you think it important. This is not meant to be a chance to sink the boot but rather an open, honest and constructive assessment by people who enjoy their product and spend good money on it. Link to comment Share on other sites More sharing options...
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