11th Habanos Festival Itinerary

[El Presidente]

Habanos S.A. Corporation and Tabacuba Business Group are honored to invite you to the 11th Habanos Festival, the most important event in the Habanos realm.

From 23rd to 27th of February La Habana, venue of the Festival will become the meeting place of the distributors, specialists and lovers of the best cigar in the world. It will be a unique setting for presenting the novelties to be incorporated to the Habanos portfolio in 2009, which guarantee the dynamism of our market.

Within the Habanos Festival, the Trade Fair and the International Seminar will provide a wide exchange of knowledge, experiences, products and ideas and create a unique atmosphere to fully enjoy the aroma, flavor and texture of the Habanos, the true stars of the Festival.

We are looking forward to seeing you in Havana where you will find pleasure in the tradition and future of the Habanos.

Oscar Basulto Torres Buenaventura Jiménez Sánchez-Cañete

Chairman of Organizing Committee

The Habanos Festival will welcome to:

 Exclusive Distributors

 Managers of “ La Casa del Habano” from all over the world

 Production and Trade Executives

 Businessmen

 Manufacturers and traders of luxury items and articles for smokers

 Cigar manufacturers

 Suppliers of the Cigar Industry

 Manufacturers and suppliers of Gourmet World

 Manufacturers under license of Habanos S.A.

 Craftsmen and collectors

 Smokers’ Clubs

 Smokers´Funs

 Habanos lovers

 Communication Agencies

OFFICIAL LANGUAGES OF THE EVENT

Spanish, English, French and German

General Program

Sunday 02/22

10:00- 16:00hrs Registration at Havana International Conference Centre.

Monday 02/23

10:00- 16:00hrs Registration at Havana International Conference Centre.

10:00- 17.00hrs Preliminary of the Habanosommelier Contest at

International Conference Centre (Room 5).

14.00hrs Opening of Trade Fair.

15.30 hrs Combinations with Habanos at International Conference Centre. (Room 6)

19:00hrs Welcome Night: New Products Launching (2009).

Tuesday 02/24

07:00- 16.00hrs Visit to tobacco plantations at Vuelta Abajo Region. (Pinar del Río).

Free Night

Wednesday 02/25

10:00- 10:30hrs Opening of the International Seminar.

Main commercial results of Habanos S.A. in

2008, by Manuel García Morejón, Commercial

Vice President of Habanos S.A. (Room 4).

10:30- 11.00hrs Launching of new products, 2009. (Room 4).

11.00- 11.30hrs Coffee Break

11:30- 12:30hrs Tasting with coffee, rum and habano. (Room 3)

12:30- 14:30hrs Lunch at Bucan Restaurant

14:30- 16:00hrs Master class: Rolling a habano totally by hand. (Room 4)

16.00- 17.00 hrs Tasting: Habanos with wines from Bodegas Torres. (Room 3).

20:00hrs Night devoted to Trinidad Brand. Its 40th anniversary and 10 years of the commercial launching.

Habana Libre Tryp Hotel. Embajadores Room.

Thursday 02/26

09:00- 12:00hrs Visit to Habanos Factories: H-Upmann & Laguito

Cigar factories.

12:30-14:00hrs Lunch at Bucan Restaurant.

14:00- 15:30hrs Combinations with Habanos. Final (Room 3)

15:30- 16:00hrs Lecture: “The Habano in publications by Cesar Adames. (Room 4)

16:00- 16:30hrs Lecture: “The Restoration in Cuba by Fernando

Fernández. (Room 4).

16:30- 17:30hrs Documental Projections: ¨With the chaveta´s

Touch by Pamela Sporn¨, and ¨Habanos,

Women and Cohiba by Niurka Pérez¨. (Room 3)

Free Night.

Dinner arranged by Internacional Cubana del Tabaco (ICT) and PROMOTORA DE CIGARROS, S.L. (Promocigar). Just for invitation.

Friday 02/27

10.00- 11:30hrs Habanosommelier Final Contest (Room3).

11:30- 12:00hrs Lecture: “Habano Fermentation” by Luis Sorinas. (Room 4)

12:00- 13.00hrs Closing Session. (Room 4)

Awards:

- Best Stand (by category)

- Habanosommelier contest winner

13:00- hrs Final lunch at Bucán Restaurant.

20:00- hrs Gala Night: Launching of new product from Cohiba Brand. PABEXPO. Room C.

Program for Accompanying Persons:

Sunday 02/22

10:00- 16:00hrs Registration at Havana International Conference Centre.

Monday 02/23

09:00hrs Departure from Palco Hotel to Varadero. Visit to La Casa del Habano. Enjoy the beach in All inclusive Hotel.

19:00hrs Welcome Night: New Products Launching (2009).

Tuesday 02/24

07:00 – 16:00hrs Visit to tobacco plantations at Vuelta Abajo Region (Pinar del Río).

Free Night

Wednesday 02/25

09:00- 12:00 hrs Visit to Habanos factories (H. Upmann and

Laguito).

12:00hrs Departure from Palco Hotel. Make a city tour and Visit the Rum Museum with tasting included. Afterwards make a (Tour to San Francisco de Asis Square, Old Square, Cathedral Square and Plaza de Armas). Lunch at Café Taberna go for shopping at the craft market.

20:00hrs Night devoted to Trinidad Brand: its 40th anniversary and 10 years of commercial launching.

Habana Libre Tryp Hotel. Embajadores Room.

Thursday 02/26

08:00hrs Visit to Cienfuegos province with a city tour. Lunch: Cienfuegos Club.

Free Night.

Friday 02/27

10.00- 11:30hrs Habanosommelier Final Contest (Room3).

11:30- 12:00hrs Lecture: “The habano Fermentation” by Luis Sorinas (Room 4)

12:00- 13.00hrs Closing Session. (Room 4)

Awards:

- Best Stand (by category)

- Habanosommelier contest winner

13:00- hrs Final lunch at Bucán Restaurant

20:00- hrs Gala Night: Launching of new product from Cohiba Brand. PABEXPO. Room C.

Prices per Activities

ACTIVITIES PRICES IN CUC

Welcome Night 210.00 CUC

Visit to Plantations 80.00 CUC

International Seminar 315.00 CUC

Visit to Habanos Factories “H. Upmann” and “Laguito 15.00 CUC

Night of 40th anniversary of Trinidad Brand. 185.00 CUC

Gala Night 525.00 CUC

Full PROGRAM (Full Package) 1,330.00 CUC

ACCOMPANYING PROGRAM 1,230.00 CUC

The full package will have a 10% of discount

Important: DEADLINE for the Festival Social Activities

In order to get a better organization of the festival social activities we will be to receive their requests until February 2nd, 2009. After that date, no request will be accepted.

Payment by bank transfer will be accepted until February 13, 2009.

The requests for the Welcome Night will be in force until Monday February 23rd, 2009, 12.00 m. After this time, we’ll proceed with “last minute” sale, of those requests not previously paid.

The request for the Trinidad Night will be in force until Wednesday February 25th, 2009, 12.00m. After this time, we’ll proceed with “last minute” sale, of those requests not previously paid.

The request for the Gala Night will be in force until Thursday February 26th, 2009, 12.00 m. After this time, we’ll proceed with “last minute” sale, of those requests not previously paid.

Contact (for reservation of program and activities):

Mrs. Alina Leal

Habanos S.A.

Marketing Division

Tel. (53) (7) 204-0513 y 204-0514/ ext 550 Fax: (53) (7) 204 0549

Email: [email protected]

Payment policy:

According to the provision for currency exchange issued by Banco Nacional de Cuba, in force in the Republic of Cuba, the payment policy for the 11th Habanos Festival will be as follow:

1-Cash Payments: They will only be accepted in CUC (Convertible Cuban pesos)

2- Bank transfers: They will only be accepted in EUROS, at the exchange rate in force on the LAST DAY of the month before that in which the bank transfer is issued, taking as a reference the European Central Bank. In all cases, this value will be given by Habanos S.A. (Deadline for bank transfer February 13rd, 2009).

3- Debits (Discounts) due to bank transfers will be borne in each case by the Party proceeding payment thereof. Habanos S.A will not assume discounts by bank transfers of the issuing bank and must receive the complete payment (without bank discounts) of the activity that has been bought or of the full package, as the case may be.

4- Participants from United States of America will have two choices for cash payments; as follows:

a) On their arrival in Cuba, the USD dollars must be exchanged to CUC (convertible Cuban pesos).

They could acquire Euros, Canadian Dollar, Sterling Pounds, Mexican Peso, Swiss Francs, Japanese ¥, in their countries and exchange them for CUC on their arrival in Cuba.

5-Payments through Credit Cards: Payments through credit cards backed by American banks or their branches will not be accepted. Credit cards will only be accepted: VISA, Master Card, CABAL, TRAVEL CARD, DELIVERY CARD, BF, RED AND SERCUBA. (The exchange rate applied should be 1.1124 vs. CUC).

6- Credit Cards supported by North American Banks will not be accepted.

PAYMENT IN EURO (BY TRANSFER BANK)

BENEFICIARY: HABANOS S.A.

BANK OF BENEFICIARY: BANCO INTERNACIONAL DE COMERCIO S.A.

AYESTARAN Y 20 DE MAYO. CIUDAD DE LA HABANA, CUBA.

CODIGO SWIFT: BIDCCUHH.

COUNT NO. EURO 32101021500 EURO

CORRESPONSAL BANK: DRESDNER BANK AG FRANKFURT

COUNT NUMBER: 499/080 89930/00/888.

LODGING:

Hotels Category Sgl Dbl

In Havana City

Parque Central (CP) 5* 180.00 120.00

Saratoga Std. (CP) 5* 249.00 181.00

National (CP) 5* 119.00 84.00

National Executive Floor (CP) 5* 142.00 108.00

Habana Libre (CP) 5* 117.00 81.00

Meliá Cohíba (CP) 5* 145.00 100.00

Meliá Cohíba P. Real (CP) 5* 205.00 133.00

Meliá Habana (CP) 5* 125.00 95.00

Meliá Habana P. Real (CP) 5* 179.00 124.00

Occidental Miramar (CP) 4* 95.00 65.00

Palco (CP) 4* 79.00 55.00

These prices are: per night, per person, in CUC in standard rooms, and included:

- Lodging and breakfast

- Transfer private from Airport to Hotel

- Transfer private from Hotel to Airport

- Bus transfer for the activities of the Program

- Guide Service

- Personal Assistance

- Flight confirmation

Contact: (for lodging reservations):

Mr. Lic. Raúl Lantigua Hernández.

Commercial Specialist

Tel. (537) 2041974/75

Fax: (537) 2043616

Email: [email protected]

Trade Fair:

The 11th Trade Fair will be held parallel to the Seminar as an inseparable part of the Festival, being the ideal moment for technical and trade exchanges among businessmen, manufacturers and suppliers.

In spaces rented by an enterprise, countries or organizations, the entrepreneurs, craftsmen, artists, traders, manufacturers or companies may exhibit the following goods:

 Products related to agriculture

 Machinery

 Handicraft

 Paintings

 Bibliography

 Articles for smokers

 Luxury articles

 Gourmets Products

Prices per stands at the Trade Fair:

- Modular stand: $130 CUC x m2 (minimum space: 9 m2)

- Indoor space: $100.00 CUC x m2 (minimum space: 9 m2)

- Hiring of assistant for the stand mounting: US$15.00 per hour

TRADE FAIR ASSOCIATED:

Monday 02/23

14:00hrs Opening of Trade Fair

Tuesday 02/24 - Thursday 02/26

10:00- 17:00hrs Trade Fair

Friday 02/27

10:00 - 12:00hrs Trade Fair

Exhibitors will be allowed to sell their goods to the public at the Trade Fair. They will also be able to carry out promotional activities with the prior coordination with the Organizing Committee.The design of the exhibiting firms’ stands must show its direct or indirect relationship with the cigar products.

EXHIBITORS CATALOG:

All companies participating in the Fair will be included in the Exhibitors Catalog. Therefore, the data and the logotype of the participating companies or enterprises, as well as the list of items, products or brands to be exhibited must be sent before January 30th 2009.

Inclusion in the Exhibitors Catalog will be totally free up to 10 lines. 5 (five) CUC will be charged for every additional line. Neither Habanos SA nor the Conference Center will be responsible for the incorporation of the corporate data of the exhibiting firms in the Catalog if they are sent in after the aforementioned deadline. The advertisements in the Catalog will be charged in accordance with the rates established for each case.

DIMENSIONS: (4.7 x 19.6 cms)

Bleeding: + 5mm

Visuals are accepted in the following formats:

- Adobe Photoshop psd, tif in layers

- Adobe Illustrator with enclosed typo

- Corel Draw with enclosed typo

- Freehand with enclosed typo

The images must be in psd, tif or jpg formats without compression, with a 300 dpi resolution as the minimum and with a size which allows reduction of the image without damaging the resolution.

TEXTS: Texts are accepted (including companies’ logos) in the following formats:

Corel Draw

Adobe In design CS 3

Adobe Page Maker 6.5

Macromedia Frenad

Adobe Illustrator

Prices: Final Art Works, ready to be printed:

1 colour- CUC 100.00

2 colours- CUC 300.00

4 colours o more- CUC 600.00

Those interested in participating in the X Trade Fair in connection with the Habanos Festival, must confirm their participation to both the International Conference Center of Havana and Habanos s.a. (E-mail: [email protected] and [email protected])

Deadline: January 30th, 2009.

COMMERCIAL SAMPLES:

Samples to be exhibited at the Fair shall be addressed to as follows:

FERIA COMERCIAL XI FESTIVAL DEL HABANO

PALACIO DE CONVENCIONES DE LA HABANA

Ciudad de La Habana, Cuba

OFFICIAL CARRIER: AGENCIA PALCO

Exposiciones Asociadas

Palacio de Convenciones de La Habana

Phones: (53-7) 2086111/ Fax: (53-7) 2028382

E-mail: [email protected]

REGISTRATION FORM FOR TRADE FAIR

Name: ___________________________________________

Company: ___________________________________________

Position: ___________________________________________

Address: _______________________________________

Country: _________________________

Telephone: _____________________

Fax: _____________________

E.mail: ______________

Contact for HABANOS FESTIVAL GENERAL INFORMATION:

Mrs. Eloísa Castellanos Bolaños

Events and Public Relations Specialist

Habanos S.A.

Phones: (53-7) 204 0513, 204 0514/ Fax: (53-7) 204 0549

E-mail: [email protected]

Contact for HABANOS FESTIVAL GENERAL INFORMATION AND REGISTRATION:

Mrs. Alina Leal

Marketing Division

Habanos S.A.

Phones: (53) (7) 204-0513 y 204-0514/ ext 550 Fax: (53) (7) 204 0549

Email: [email protected]

SEMINAR AND TRADE FAIR CONTACT:

Mrs. Alicia García

Professional Congress Organizer

Havana Internacional Conference Centre

Tel. (53-7) 2085199/ Fax. (53-7) 2028382

E-mail: [email protected]

[Mr. Japan]

Our Club will not go for a simple reason LOL

OFFICIAL LANGUAGES OF THE EVENT

Spanish, English, French and German

Try to be there in April ......

[Ginseng]

Rob,

I'd love to see the slides or handouts from this session:

Friday 02/27 11:30- 12:00hrs Lecture: “Habano Fermentation” by Luis Sorinas. (Room 4)

Wilkey

[Vetteman]

Damn, that's a lot of information. Must be fun though