Cuba\'s Cigar Stars

[El Presidente]

I think James has lost it on this one I can't say I am a fan of the Monte Petite Edmundo but different strokes for different folkes.

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Cuba's Stars

The island's oldest and most venerable smokes have been superseded by the new kids on the block

Posted: Tuesday, July 10, 2007

By James Suckling

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From the June 2007 issue of Cigar Aficionado.

Cuba has made many great cigars since I first wrote about the island's "star cigars" in 1992. Sure, there have been some ups and downs in quality, and the worst period ever—from 1999 to 2001, when as many as one out of five cigars exported did not draw properly—has long passed. Now that those days are gone, a new age for quality Cuban cigars is here.

Today's best Cuban cigars, in my opinion, are the most consumer-friendly ever. They have been created with the smoker in mind. They cater to the wants and needs we have as lovers of the leaf, and to the modern life we all aspire to.

Take, for example, the recently released Montecristo Petit Edmundo. If there has ever been a "now" cigar, it's this one. It's short, fat and flavorful. Measuring 52 ring gauge by 4 1/3 inches, it delivers the most in smoking pleasure in the shortest amount of time. The same is true for the Hoyo de Monterrey Petit Robusto, which is as short as the Edmundo but a tiny bit thinner at 50 ring gauge.

These cigars are the abridged versions of the originals: the Montecristo Edmundo and the Hoyo de Monterrey Epicure No. 2. It's that inch or so less of each cigar that makes them near-perfect smokes for many of us.

"It's the perfect one-coffee smoke," says Enrique (Kiki) Lopez of La Casa del Habano cigar shop at the Partagas factory in Havana. "My customers love the Petit Edmundo. You can smoke it in 10 or 15 minutes, which is about the same time it takes to drink a good Cuban coffee."

He's slightly exaggerating. It takes me a little longer to smoke a Petit Edmundo and a little shorter to consume a café Cubano. But you get the idea. None of us has the same amount of time to enjoy a great cigar that we used to, and that doesn't take into account the difficulty of discovering a place to enjoy one. But somehow we do.

I have spent many an enjoyable moment recently, smoking a Petit Edmundo on the terrace of a bar or café in Los Angeles, even though the city has some of the most draconian antismoking laws in the world. I have even taken my petit smoke for a short walk down the street to a nearby park to enjoy it in solitude, free from protest or indignation from passersby. It's the same thing with smoking in your car. Yes, it's come to that, but there's no use complaining.

That's the biggest change in the last decade in Cuban cigars, and cigars in general. In the 1990s, the star cigars in the market were double coronas, in particular the Hoyo de Monterrey Double Corona. Cigar Aficionado rated it 99 points in 1992, and it became a legend among cigar lovers around the world. It became so sought after that it became nearly impossible to find. I know one multimillionaire in Toronto who sent his private jet down to Havana to pick up 20 boxes after he couldn't find them anywhere else.

The 49 ring by 7-inch cigar is still excellent, but who has the time to smoke one? I recently smoked a 2003 production from a cedar cabinet of 50 that was one of the best I've had in years. But sales of the Hoyo double are not what they used to be. "It's a shame, but people don't have the time to smoke big cigars anymore," lamented Edward Sahakian of the Davidoff cigar shop in London. He still has stocks of Hoyo and Punch Double Coronas from the 1997 vintage for sale.

Nonetheless, the large Montecristo No. 2, which many aficionados fondly call a pyramid, is as popular as ever. I guess some of us find the time for this big smoke. It was one of the magazine's star cigars in the 1992 article and remains a "top-of-the-charts" smoke. Cuba now makes about twice the original quantity of the cigar, or close to 3 million sticks per year. But the high quality remains, and the 52 ring by 5 3/4-inch cigar is one of the most flavorful, best-drawing smokes ever. Only the top-rated rollers at the key export factories such as H. Upmann, Partagas and La Corona make these cigars.

"The No. 2 is a classic cigar and the Cubans always seem to take care of this one," says Thomas Boherer, owner of Habanos Holdings, a Hong Kong—based cigar merchant specializing in aged cigars. "It is an icon."

By comparison, the Edición Limitada cigars are certainly not iconic in any sense of the word. But they are clearly outstanding cigars in most cases, and they are a huge success in the market. For me, the 46 by 5 5/8 Partagas Serie D No. 3 is the best ever of the range. It was reproduced for last year's limitada range, since it was so popular in the market. "The Serie D No. 3 was the most popular limitada of them all," says José Antonio Candia, a marketing officer at Habanos S.A., the global trading organization for Cuban cigars.

The limitada idea has been one of Habanos's best in the last 10 years. Each year since 2000, the company has released three or four different-sized cigars with three-year-old aged wrappers. The production is usually about 5,000 to 10,000 boxes, and the sizes, or vitolas, are special for each brand.

[Ken Gargett]

be fair. he isn't still banging on about those horrible monte 'C's but then i suppose he doesn't have a room full to flog.

[88keys]

» I think James has lost it on this one I can't say I am a fan of the

» Monte Petite Edmundo but different strokes for different folkes.

»

Rob, I'm with you on the Petit Edmundo, which brings up another point in his article. The whole stale business of having less time in today's fast-paced world is stuff that's been written for the past hundred years. I actually have a lot more leisure than my father did at my age, as do most of my friends. Suckling doesn't seem that overly stressed either.

Anyway, my question is, what do you think of the vitola itself? I don't really enjoy it. I would be interested to know whether you think his contentions are true (that it's popular, fills a need, etc.) and if so for what reasons.

[El Presidente]

» Rob, I'm with you on the Petit Edmundo, which brings up another point in

» his article. The whole stale business of having less time in today's

» fast-paced world is stuff that's been written for the past hundred years.

» I actually have a lot more leisure than my father did at my age, as do

» most of my friends. Suckling doesn't seem that overly stressed either.

» Anyway, my question is, what do you think of the vitola itself? I don't

» really enjoy it. I would be interested to know whether you think his

» contentions are true (that it's popular, fills a need, etc.) and if so for

» what reasons.

I don't mind the vitola, I just don't think that it has been done well yet. If I want a short cigar with some girth then it has 45 minutes to perform. It is no use to me having a mild cigar with no complexity. Make it a bull at a gate or a Medium bodied cigar with real complexity.

You are in effect slotting in a cigar into a crowded range of vitola's. My preference would be to make a powerhouse where the cigar has the chance to carve out its own niche and place in the sun.

[88keys]

Maybe that PCC Regional Bolivar will be the one.

[anacostiakat]

» » Rob, I'm with you on the Petit Edmundo, which brings up another point in

» » his article. The whole stale business of having less time in today's

» » fast-paced world is stuff that's been written for the past hundred

» years.

» » I actually have a lot more leisure than my father did at my age, as do

» » most of my friends. Suckling doesn't seem that overly stressed either.

» » Anyway, my question is, what do you think of the vitola itself? I don't

» » really enjoy it. I would be interested to know whether you think his

» » contentions are true (that it's popular, fills a need, etc.) and if so

» for

» » what reasons.

»

» I don't mind the vitola, I just don't think that it has been done well

» yet. If I want a short cigar with some girth then it has 45 minutes to

» perform. It is no use to me having a mild cigar with no complexity. Make

» it a bull at a gate or a Medium bodied cigar with real complexity.

»

» You are in effect slotting in a cigar into a crowded range of vitola's. My

» preference would be to make a powerhouse where the cigar has the chance to

» carve out its own niche and place in the sun.

I agree with you about the strength issue. One reason I don't have a lot of this type.

I fear there will be more and more of the current. I smoke more longer smokes than anything because it is how I relax.

[Gryphon]

»» "It's the perfect one-coffee smoke," says Enrique (Kiki) Lopez of La Casa

» del Habano cigar shop at the Partagas factory in Havana. "My customers

» love the Petit Edmundo. You can smoke it in 10 or 15 minutes, which is

» about the same time it takes to drink a good Cuban coffee."

Has anybody been able to smoke a PE in 10 or 15 minutes??

Is it a cigar or a circus trick??

[cvm4]

I'm just not a fan of the size. I'd rather smoke a PC for 45 minutes than a Petite Edmundo.

[pnutbutrsangwich]

» be fair. he isn't still banging on about those horrible monte 'C's but then

» i suppose he doesn't have a room full to flog.

Have you had one of those recently? Not NEARLY as bad as they were even last year ;-)

[Ethernut]

Well put Colt. I have to say I agree...

My Monte PE's are "cute" but almost too cute to smoke. I find myself passing them up time and time again. Maybe I'll try one this weekend..

[Ken Gargett]

» » be fair. he isn't still banging on about those horrible monte 'C's but

» then

» » i suppose he doesn't have a room full to flog.

»

» Have you had one of those recently? Not NEARLY as bad as they were even

» last year ;-)

had one a fw months back. thought it had gone backwards, something tha i didn't think possible. i'm really hoping that time does some magic here becuse i am sitting on 24/25ths of a box remaining. just have not sen it so far.

[Wolfe Tone]

This is a stupid article with a stupid thesis that he didn't come close to proving. I have plenty of time for cigars.

Big fat smokes appeal to us Americans, raise on 52 rg CAO's and other giant cigars. We don't know any better, so when looking for Cubans want them fat. I know my first Cuban purchase was a box of robustos. Most American cigar smokers don't have an Aristocrat, they buy one or two boxes a year and never learn the joys of a Connoisseur series or even a corona, and it's largely dictating production. It sucks, too many great cigars are being discontinued because of this trend. As Tampa say's: "Buy more thin RG cigars."

That is what I think. I may be wrong.

[Colt45]

» Big fat smokes appeal to us Americans, raise on 52 rg CAO's and other

» giant cigars. We don't know any better.......

»

I don't have the audacity to speak for most Americans, but speaking for myself, based

on discussions we've had here in the past, the impact of the U.S. on Habanos S.A.'s

decision making is negligible. But if I recall correctly, there are many regions around

the world clamoring for large gauge cigars - including, but not limited to the Middle

East.

[El Presidente]

there are many

» regions around

» the world clamoring for large gauge cigars - including, but not limited to

» the Middle

» East.

Correct Colt. The Cohiba Siglo VI and the Montecristo Edmundo have been stellar sellers worldwide particulary in Europe. Their success (particularly the Edmundo) has stunned manyin Hab anos s.a.

[Ken Gargett]

»

» Correct Colt. The Cohiba Siglo VI and the Montecristo Edmundo have been

» stellar sellers worldwide particulary in Europe. Their success

» (particularly the Edmundo) has stunned manyin Hab anos s.a.

to be fair, those are two cracker cigars, especially the siglo vi. not suggesting there are not heaps of good slimmer cigars (rob has directed me to a number i love) but is there any that matches siglo vi? i think it one of the great cigars around.

ps - that was a serious query. if there are, please let me know as i'd love to add them to the 'dor.

[Claudius]

» The Cohiba Siglo VI and the Montecristo Edmundo have been

» stellar sellers worldwide particulary in Europe. Their success

» (particularly the Edmundo) has stunned manyin Habanos s.a.

I see a lot of people smoke Edmundos here in Europe indeed. Personally, I dont like them, and a SigloVI doesnt do much for me (too light I guess), but I have to admit that I think that the Petit Edmundo is much better than the Edmundo. I've only smoked 2 or 3 PE as I have got a lot of other stuff to smoke, but I was pleasantly surprised that they pack a lot of the typical toasted Monte flavours in such an ugly format.

[Colt45]

» Today's best Cuban cigars, in my opinion, are the most consumer-friendly

» ever. They have been created with the smoker in mind. They cater to the

» wants and needs we have as lovers of the leaf, and to the modern life we

» all aspire to.

»

With no intention of casting aspersions on Mr. Suckling - or anyone else for that

matter - I personally get a sense of product promotion.

I agree with members who don't much care for the M PE size, and at times, feel like

I'm being force fed pablum with some of these "innovations".

Borrowing a pic from Rob's recent Cohiba Magicos review, I couldn't help but shake

my head at what I personally consider an ill-proportioned cigar: