Davidoff Posts Sales Gain For 2025

[El Presidente]

Swiss corporation Oettinger Davidoff, the company behind such premium cigar brands as Davidoff, Avo, Zino and Camacho, announced its earnings for 2025 and the news is positive. According to an official release issued by the private company, Davidoff posted turnover of 545.3 million Swiss francs (about $680 million) last year, an increase of 2.5 percent over 2024. The company also said it made more than 36 million cigars in 2025. 

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[ha_banos]

Interesting, eh?

[ElLoboLoco]

An increase for this luxury brand in 2025. While sales are down generally speaking. What’s the takeaway? 

[JDoughty]

4 hours ago, ElLoboLoco said:

An increase for this luxury brand in 2025. While sales are down generally speaking. What’s the takeaway? 

They're coasting on their laurels. Assuming the numbers are accurate. At some point the quality dip is going to catch up with them. 

[REesq]

I don't smoke many NCs, but Davidoff is one that I've had over the years with pretty constant, favorable results. The ones I've had over the past year or two, however, have been generally underwhelming. Not bad, but not memorable. 

[JDoughty]

12 hours ago, REesq said:

I don't smoke many NCs, but Davidoff is one that I've had over the years with pretty constant, favorable results. The ones I've had over the past year or two, however, have been generally underwhelming. Not bad, but not memorable. 

They used to be consistently excellent. I really wish I'd bought more before they went downhill. Older production is still excellent, if you can find it. Newer production ranges from still good to kinda meh to genuinely awful. At their price point, it's a bad gamble. 

[Christophe]

When I'm at a particular cigar shop (and Habanos specialist) that carries them, I see a fair amount of people buying Zino and Camacho, while I have the feeling their Davidoff stock barely moves at all. I think I've had one Zino in my life, and I don't recall it being very good. Maybe some people beg to differ for the price. 

[Ford2112]

2 hours ago, JDoughty said:

They used to be consistently excellent. I really wish I'd bought more before they went downhill. Older production is still excellent, if you can find it. Newer production ranges from still good to kinda meh to genuinely awful. At their price point, it's a bad gamble. 

No Dought.

[Dadof3]

If they are private, who knows what the numbers represent? They could be massaged to show a favorable result.