Casa 1910 Announces Portfolio Makeover, Focus on Mexican Cigars for 2026

[JohnS]

Casa 1910 Announces Portfolio Makeover, Focus on Mexican Cigars for 2026

March 12, 2026 - Charlie Minato

Following a major change to its pricing structure last year, Casa 1910 has announced the second part of its portfolio overhaul. It’s adding six new SKUs, has an update about a long-planned new core line and some discontinuations too.

The company’s Cuchillo Parado and Tierra Blanca lines—which are currently the company’s core lines—will be getting new packaging and unified vitolas. Casa 1910 worked with Nsolo Consulting Group to develop the new packaging, which keeps a lot of the same key visual elements and a strong focus on Mexico.

As part of this change, all of its core lines will be offered in the same three vitolas:

• Corona (5 1/2 x 42)
• Robusto (5 x 50)
• Toro Extra (6 x 54)

For the Cuchillo Parado line, the Corona ($9.50) and Toro Extra ($13) are new, while the Tierra Blanca adds the Corona ($10.50) and Robusto ($13).

In addition, the company’s Casa 1910 Mexigars bundle line, which is offered with both Colorado and Habano wrappers, is getting a second vitola. A 6 x 60 Gordo, with an MSRP of $8.25, is joining the existing Mexigars Toro.

These six new SKUs are expected to ship to American stores in April and international markets in September.

“This is not a reinvention of Casa 1910 — it’s a refinement,” said Jamie Baer, co-founder of Casa 1910, in a press release. “Our cigars and our commitment to quality remain exactly the same. What’s evolving is how we present that story to the world.”

However, the company’s Cavalry and Soldadera lines, which were made outside of Mexico, are being discontinued. Casa 1910 says these might come back as a limited editions for select markets, but for 2026, it is focusing on its Mexican cigars. The company does not disclose which Mexican factory makes its cigars.

“As our distribution has expanded globally, it was vital that our presentation reflect the discipline of our blends and the profound heritage of the San Andrés Valley,” said Serge Bollag, co-founder of Casa 1910. “We are honoring our origins while positioning Casa 1910 to lead as a modern, global heritage brand.”

In addition, it has an update about the status of its upcoming El Ébano line, which was announced in 2024 but has still not shipped. When El Ébano arrives, now scheduled for summer 2026, it will use a Mexican San Andrés maduro Colorado wrapper over a San Andrés claro binder and Mexican filler tobaccos. Casa 1910 says all of the tobaccos used for the blend have been aged for five years.

It will be offered in the same three vitolas:

• Casa 1910 El Ébano Corona (5 1/2 x 42) — $11.50 (Box of 10, $115)
• Casa 1910 El Ébano Robusto (5 x 50) — $14 (Box of 10, $140)
• Casa 1910 El Ébano Toro Extra (6 x 54) — $15 (Box of 10, $150)

Ébano is a city near Mexico’s eastern coast; in 1915, there was a famous battle in Ébano.

“Casa 1910 has always been rooted in authenticity,” said Rob Maneson, ceo of Casa 1910, in a press release. “This evolution brings our visual identity into alignment with the depth and craftsmanship of our cigars. As we continue expanding globally, it is essential that our presentation reflect the same discipline, heritage, and pride that define our cigars.”

Source: https://halfwheel.com/casa-1910-announces-portfolio-makeover-focus-on-mexican-cigars-for-2026/464432/

[JohnS]

Casa 1910 Unveils new Packaging and the Introduction of El Ébano

March 15, 2026 - Press Release

Casa 1910 AG is proud to announce a refinement of its brand identity. This evolution introduces new packaging across the portfolio and a strategic expansion of its core lines, signaling a new chapter in the brand’s global development.

Moving forward, Casa 1910 will focus exclusively on Mexican Puros, the truest expression of their heritage and the 100% Mexican tobacco that defines the brand.

As part of this evolution, they have begun de-listing non-puro SKUs from their permanent portfolio. These blends will return as limited editions in select global markets in late 2026 and early 2027, while the Mexican Puros remains at the heart of the collection and identity.

“Casa 1910 has always been rooted in authenticity,” said Rob Maneson, CEO of Casa 1910. “This evolution brings our visual identity into alignment with the depth and craftsmanship of our cigars. As we continue expanding globally, it is essential that our presentation reflect the same discipline, heritage, and pride that define our cigars.”

“This is not a reinvention of Casa 1910 — it’s a refinement,” said Jamie Baer, co-founder of Casa 1910. “Our cigars and our commitment to quality remain exactly the same. What’s evolving is how we present that story to the world.

“As our distribution has expanded globally, it was vital that our presentation reflect the discipline of our blends and the profound heritage of the San Andrés Valley” added Serge Bollag, co-founder of Casa 1910. “We are honoring our origins while positioning Casa 1910 to lead as a modern, global heritage brand.”

At the forefront of this evolution is “El Ébano”, the brand’s newest cigar blend. “El Ébano” takes its identity from the Battle of El Ébano.

Expanded Core Portfolio 

In response to market demand, the El Ébano, Cuchillo Parado, and Tierra Blanca lines are now available in three classic formats, all packaged in 10-count boxes:

● Robusto: 5 x 50

● Toro: 6 x 52

● Corona: 5 ½ x 42

The refreshed packaging and new vitolas for Cuchillo Parado and Tierra Blanca are available for immediate order. Casa 1910 will formally debut the new look and the expanded El Ébano line this April at the Premium Cigar Association (PCA) Trade Show in New Orleans.

Attendees are invited to visit the Casa 1910 booth booth number 3455 to experience the evolution firsthand. While orders for the expanded El Ébano line will be accepted during the show, please note that El Ébano is scheduled to ship in mid-summer 2026.

Source: https://www.cigarjournal.com/casa-1910-unveils-new-packaging-and-the-introduction-of-el-ebano/

[Hoosh]

I’m excited for these developments. The two cigars in the “Revolutionary Edition” (the CP and the TB) were the only two out of all three lines that contained 100% Mexican tobacco; the Calvary and Soldadero lines were Mexican plus tobacco from other countries. The new El Ébano, using the Colorado wrapper should be spectacular. Their Colorado Mexigar is a tasty smoke.

Perhaps more competition for Te Amo and their 1880 line? I am curious to know if Turrent supplies them at least some of their tobacco.

Santa Clara cigars produces another Mexican puro. I have never, sadly however, seen their cigars for sale in the United States…