What Comes After the Cigar Influencer Trend? The Next Decades Trends in the NC and CC Cigar World?

[El Presidente]

Is the "Cigar Influencer" train running out of steam?  To be fair, I am talking about the influencer "genre" in general. 

What happens when you have taken all the short vids possible of yourself lighting/cutting/puffing a cigar? You start to insta/you tube short vids of you and other cigar influencers lighting/cutting/puffing a cigar together 

It reminds me very much of what is happening to the podcast world right now. There are so many podcasters and podcasters devoid of interesting content, that shows are taken up by podcasters interviewing other podcasters. They literally do a podcaster circuit. It is certain death 

So what is the next "trend/s" in the cigar world? 

Topic of discussion in this weeks FOH Video Room Session Tuesday night NY 8PM. 

Still, kick it off here so we can continue to kick it around there 

 

 

[Chibearsv]

Damn, I was going to launch “Cigars With Scotty From the Cigarden” this summer as my retirement gig. 2 hours daily of me smoking, listening to tunes, and random yelling at Tilly to “drop that!”  A day late and a dollar short as usual. 🤣

[ElLoboLoco]

Interesting, I think that may slow shiny new cigar sales to some degree. 

New trends: it feels like Honduran and Dominican cigars seem to have a renewed interest as maybe tastes in the USA are leaning to more refined/balanced character.

That is just a gut feeling, no actual data to support that.

 

 

[zacca]

I think what you’ll see across industries is more of what you see in the cigar community - pockets of micro/nano “influencers” versus large mega influencers. Think Lounge Lizards, your FOH deck videos with Ken, etc. Consumers will be looking for more thought leadership and expertise. The brainless influencer just peddling products for a fee is going to die out (thankfully). 

So I think influence will remain, but as part of a more sophisticated ecosystem that values meaningful engagement, measurable outcomes, and specialist voices over pure attention chasing.

[tbelle7]

I've always wondered who some of those "influencers" are actually influencing. Maybe I'm not their target audience and therefore don't understand their appeal or reach.