New car pricing isn't a fair comparison to a one time use and completely disposable purchase like cigars. As a percentage of total profit, car dealerships make very little money if any on the sales of new cars. Pricing doesn't really matter as long as the marketplace is ok with the pricing and keeps the inventory moving. Dealers make their hay in servicing, finance, body shop, and in used car sales where the manufacturers have far less if any control over the dealer's pricing decisions.