Mandatory Coffee Table Material [El Habano Moderno]

[LaoFan]

Such a beauty. Everyone who comes into my office picks it up and flips through.

Not some dusty old cigar book—it actually looks great on a coffee table and feels fresh. Whether you’re deep in the hobby or just someone who appreciates a well-made thing, this one’s worth having.

Alex doesn’t try to overwhelm with jargon or flex knowledge—he presents the world of Habanos in a way that’s smart, approachable, and just plain enjoyable to flip through.

Fantastic imagery.

There’s real value in how he organizes it too—brand histories, vitola breakdowns, packaging details—all laid out with a designer’s eye and a smoker’s soul. It’s the kind of book you want out, whether you’re showing it off to friends or just kicking back with a dram and a cigar.

Big respect @ATGroom

[Habanoschris]

🔥

[zacca]

@ATGroom will there be another edition or new print coming anytime soon? I’ve been looking for one and haven’t even see any pop up on eBay. Fantastic work from everything I’ve seen and I’d be proud to display it on my coffee table at home. 

[ATGroom]

16 hours ago, zacca said:

@ATGroom will there be another edition or new print coming anytime soon? I’ve been looking for one and haven’t even see any pop up on eBay. Fantastic work from everything I’ve seen and I’d be proud to display it on my coffee table at home. 

There are still some of the 2nd edition around - they are temporarily unavailable from the publisher but should be back soon.

Hope to do a 50 page or so update booklet with everything released since the 1st edition sometime after that.

Full updated print book... a few years at least, and will be significantly revised and expanded from previous versions.

[Chas.Alpha]

I for one would be happy to subscribe to a five year update!

[NYGuido]

On 11/28/2025 at 7:33 PM, Chas.Alpha said:

I for one would be happy to subscribe to a five year update!

@ATGroom is this an option!? I want one for Christmas but also want updates. 

I’m a lawyer, and we get these treatises that give up to date case law. But we also can subscribe and get inserts once or twice a year with updates. Any chance you’d offer this for folks who love your work and want always to be up to date?

[ATGroom]

12 hours ago, NYGuido said:

@ATGroom is this an option!? I want one for Christmas but also want updates. 

I’m a lawyer, and we get these treatises that give up to date case law. But we also can subscribe and get inserts once or twice a year with updates. Any chance you’d offer this for folks who love your work and want always to be up to date?

Definitely something I'd like to do, but more for once I've got a couple out and have a better idea of the costs, demand etc.