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Posted
On 2/10/2024 at 2:24 AM, Li Bai said:

Have they ever decreased?

I am not sure, but I believe there was a crisis in the 80s in the Cuban tobacco industry. Maybe they decreased the prices back then. 

Posted
On 2/10/2024 at 6:24 PM, Li Bai said:

Have they ever decreased?

No. 

Decreasing (and holding) your lower prices due to desperation is generally a highway to eventual insolvency. There are exceptions but Cuba hasn't the tools to execute those exceptions. You are better off developing a new line or a line extension. 

Getting the "pricing" correct is perhaps the hardest element of the marketing mix. 

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