Who Chooses What Packaging Habanos Come In?

[dragon]

Is there any rhyme or reason for the specific types of packaging various Habanos cigars come in? As an example, why do the Monte No. 2s and Robaina Unicos come in dress boxes and the Edmundos and Partagas P2s come in cedar? and why are some boxes varnished and some unvarnished, etc. Is it just a random decision by Habanos, or is there a lot more to it such as which blends will age better in certain packages?

[El Presidente]

No Rhyme nor reason.

The only semblence of pattern that I can see is that the most popular cigars (highest selling) are in dress boxes. Makes sense to reduce costs.

Next line down in volume stakes is unvarnished boxes.

Super premiums such as Cohiba and Trinidad are in Varnished Dress boxes. There is a price margin included. Same for Partagas 898 and LGC Medaille D'Or series.