Cohiba at 60: The Legacy of a Cuban Cigar Icon

[El Presidente]

ARTICLE

https://www.upscalelivingmag.com/lifestyle/cigars/cohiba-at-60-the-legacy-of-a-cuban-cigar-icon/

Beyond its reputation for quality, Cohiba has shaped innovation in the cigar world. The brand pioneered limited and aged editions, beginning with the Reserva series in 2002. Later, it introduced the Gran Reserva in 2009. Both releases raised new standards for tobacco selection and aging.

According to Beatriz Garrido and Álex Fernández-Blanco Barrero of Habanos S.A.’s Operational Marketing Department, the brand’s enduring appeal lies in its ability to evolve while protecting its identity.

“The secret of Cohiba’s success over these six decades has been the perfect combination of tradition and innovation, with a common denominator: the pursuit of excellence,” they explain.