Oettinger Davidoff AG Names Javier González to Top Marketing Role

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Oettinger Davidoff AG Names Javier González to Top Marketing Role

December 18, 2025 - Charlie Minato

Oettinger Davidoff AG—the parent of the Davidoff, AVO and Camacho brands—has announced that it has hired Javier González as its new svp head global marketing and innovation.

He takes over that title from Edward Simon, the longtime Davidoff employee who has held that role since 2018. Earlier this year, Simon was also given the role of overseeing the company’s sales. As of Jan. 1, 2026, his dual roles will come to an end: Simon will focus on sales, González will oversee the marketing. As part of the change, Simon’s new title is svp chief sales officer.

González most recently served as the global marketing and digital innovation officer of Avolta, formerly known as Dufry AG, a publicly traded Swiss duty-free conglomerate that owns brands like Hudson and World Duty Free Group. Prior to his 15 years at Avolta, he had stints at British American Tobacco, Coca-Cola and LEGO.

“I am honoured to join the Oettinger Davidoff family at such exiting moment. Oettinger Davidoff is a house with extraordinary heritage, built on craftsmanship, quality, and a deep respect for its roots,” said González in a press release. “Throughout my career, I have been passionate about elevating brands, strengthening customer engagement, and shaping digital and omnichannel experiences that create long-term value. I look forward to bringing this experience to Davidoff: enhancing the emotional power of the brand, deepening our connection with consumers worldwide, and supporting the continued growth of our wider portfolio. My ambition is to contribute to the strong and globally resonant Davidoff brand for this generation and the next.”

Source: https://halfwheel.com/oettinger-davidoff-ag-names-javier-gonzalez-to-top-marketing-role/459025/