Rankings of the Nudie/MOFOH sales?

[El Presidente]

I was asked this question earlier today:

"Rob,congrats on the success. I know pure numbers are commercial in confidence but you mentioned somewhere (forum/podcast?) that the combined Desnudo and MOFOH sales are over 200,000 since the new blend launch a year ago. Is it a year? Can you let me know what are your top sellers without going into too much detail?"

 

Happy to do so. We will come up to a year in May if we are talking about the new Honduran factory releases. Overall both Hamlet and I are thrilled with the response. Hammy, looks more at the feedback and I look at both the feedback and repeat sales. "Repeats" is everything in this game (to me). You can sell anything once but it is only when punters spending their own coin .....respend....that you know you are on the right path. 

I can't tell you how much I am thrilled that the Ninfas (a 33 ring gauge skinny!) has taken top spot. I suspect the Robusto Trinity will take second spot before the end of April and push for first spot some time in May/June

For what it's worth (stick sales). 

 

No 1.    Ninfa. 

No 2.    Canonazo Amante. 

No 3.    Robusto Trinity

No 4.   Spada Gorda 

No 5.   Queen Corona 

No 6.   Carlota

No 7.   Petit Corona 

No 8.   Lancero 

No 9.   Churchill

 

[RDB]

Thanks Rob, another great example of transparency and very interesting. Love your point about repeat sales.

I’m surprised the Lancero is not placed higher, because just like the Ninfa it’s a hard to find size in Cuba, and your construction quality is way higher. But then, I’m not surprised by 2-3-4 as those are popular sizes for everything…