Marketing genius? ....or the end of civilization?

[El Presidente]

.......and I was just thinking the other day that my world would be complete if I could find a liquor that tasted like Doritos 

 

 

 

 

EMPIRICAL X DORITOS NACHO CHEESE SPIRIT

Empirical is known for its inventive, unusual spirits. Perhaps none are more unusual than this collaboration with Doritos. Crafted using a vacuum distillation process, this surprisingly clear liquid claims to taste just like the snack food staple, with initial flavors of umami and nacho cheese giving way to the corn base and a salty finish. While Empirical includes sipping it neat in their recommendations, we find the nacho-tinged takes on the margarita and Bloody Mary far more plausibly palatable. Bottled at 42% ABV in a 750ml bottle, it will be available in January at select retailers, with online pre-orders open now.

 

[Tunkat92]

I vote end of civilization, just don’t see doritos fans spending $65 on a bottle and I don’t see people who spend that much on bottle seeking out doritos flavors in their spirits. But, I don’t make a living off of marketing so what do I know.

[ha_banos]

Spooky. That was marketing AI listening to your deepest darkest thoughts! @El Presidente

[Jack]

Aye dios mio!

[SirVantes]

Drat! They have stolen a march on my new product: Buenos Dias Breakfast Burrito Mezcal. "Buenos Dias! Tastes as good going down as coming back up!"