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Posted

Man plans to sell 'outback air' to China after ploughing hundreds of thousands of dollars of his own money into fledgling business

Australian entrepreneur Joe Duchiera is just days from launching 'Ozi Air' in China

A self-made Australian entrepreneur is planning to sell 'outback air' to scores of willing customers across different parts of Asia. 

Joe Duchiera, 36, has ploughed hundreds of thousands of dollars into the business and is just days away from releasing Ozi Air in China. 

He claims the unique product is a 'completely Australian-owned and made' product which uses specialised machinery to test the purity of the air, before it is placed into a compressed air can, ready to be sold.

Ozi Air will soon be released across Asia, and is tipped to dominate the market in China

Ozi Air will soon be released across Asia, and is tipped to dominate the market in China

With interest on social media from China, Hong Kong and South Korea building each day, Duchiera is hoping to launch his product in April.

The Adelaide resident told News Corp the product is created by capturing clean air remotely from a few locations 'off the beaten track and closed to the public'.

'It's a bit of a secret, we remotely go out bush,' he said.

'We have air quality measuring devices we use to test the air to make sure we get the purest air we can.'

Customers will take in the 'Aussie air' by using a face mask on the top of the can. It lasts for between 140-160 breaths — or close to 10 minutes.

Individual cans will retail for $23.99 with a dozen cans $179.99. Naturally, both the can and mask are made from recycled materials.  

Dr Mathew McDougall, the Reach China CEO, anticipates Duchiera's product to dominate the market.   

'Ozi Air is an innovative product that is uniquely Australian..it gives Chinese (people) the opportunity to enjoy the benefit of pure fresh clean air, which is something they can't get at home,' he said.

'It will bring relief to those dealing with pollution. It will also serve as a unique souvenir for Chinese visiting Australia - they will be able to buy pure fresh Australian air and take it home as a wonderful memento.'   

Ozi Air is Australian air 'bottled from a remote area of the bush in South Australia'

Ozi Air is Australian air 'bottled from a remote area of the bush in South Australia'

MIKA: I'm speechless.... Are people that stupid to buy such a product? :o

What next? Selling Brisbane tap water, adding extra chlorine to taste? :rolleyes:

Posted

He's a bit late to the game. Clean & Green, Invigair8 and AuzAir have been doing this for several years. Green & Clean even had different varieties of air, package from locations around Australia (Blue Mountains, Tasmania, Bondi Beach).

Posted
1 hour ago, Fuzz said:

He's a bit late to the game. Clean & Green, Invigair8 and AuzAir have been doing this for several years. Green & Clean even had different varieties of air, package from locations around Australia (Blue Mountains, Tasmania, Bondi Beach).

......your company mate? ;) 

Posted
50 minutes ago, MIKA27 said:

......your company mate? ;) 

I'd happily sell it to anyway gullible enough to buy, if I had thought of it too.

  • Haha 1
Posted

Seems like a ridiculous idea to me. If you live in a polluted city, just buy a negative ion purifier and sit in front of it and take your deep breathes. Seems like this accomplishes same thing.

  • Like 1
Posted

The idea is good for a souvenir, but to tell the Chinese about their problems with the environment and the destruction of nature is bad advertising

Posted
2 hours ago, nKostyan said:

The idea is good for a souvenir, but to tell the Chinese about their problems with the environment and the destruction of nature is bad advertising

In the past, that may have been so, but China is cleaning up their environment and practices faster than any other country. Over the last few years, they have shut down the biggest polluting factories, and switched over to more renewable energy sources. Do they have a long way to go? Absolutely, but I think China will definitely achieve their clean environment goals before any other industry centric nation.

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