The Company That Tracks Every Cuban Cigar

[El Presidente]

 

The Pacific Cigar Company is the largest importer and distributor of Cuban cigars in Asia, operating across more than 30 countries. But what sets them apart isn't just their scale. It's the system they've built to manage every single box they sell. In this video, we sit down with CEO Dag Holmboe at La Casa del Habano Central in Hong Kong to learn about the NFC authenticity seal PCC developed over two years, a track and trace system that follows every cigar box from the moment it leaves Habanos all the way to the customer's hands. We then visit the company's head office and quality control warehouse, where Regional Director Kenith Wong walks us through the meticulous process each box goes through before it ever reaches a retail shelf.