101 logistics lesson for Habanos

[El Presidente]

 

Good  article from the fine people at CJ. 

Driving past the premises of Tabacalera de García in La Romana, one already senses the grandiose dimensions of the world’s largest cigar factory. An endless sea of mopeds glitters in the Dominican midday sun. Thousands of specialists daily produce a huge amount of cigars. We have the opportunity to meet the man who is responsible for ensuring that the cogwheels of the mega-operation run smoothly and never stop: factory director, Javier Elmudesi.

Walking through the factory, despite its gigantic proportions, everything seems to run like clockwork. What were the logistical issues that, for example, made sure the correct amount of the VegaFina Year of the Dog was available on all markets at the end of 2017?
JAVIER ELMUDESI: Manufacturing a cigar is a long process. From the seed to packing the cigar in the box can take a year. However, depending on the seed, fermentation and aging process, sometimes up to six years.

 

Manufacturing a cigar is a long process. – Javier Elmudesi

Exactly. And Tabacalera de García annually produces more than 40 million premium cigars that translates into 2,000 various brands, lines and formats – how do you handle that?

CONTINUE