El Presidente Posted October 12, 2010 Posted October 12, 2010 In July, the prominent BrewDog brewery in Aberdeenshire, Scotland, began producing the world's strongest (and most expensive) beer, called The End of History, which is 55 percent alcohol and sells for 500 pounds ($780) a bottle. As if to enrage both anti-alcohol and animal-welfare activists, BrewDog released the first 12 bottles taxidermally inserted inside the carcasses of roadkill (seven ermines, four squirrels and a rabbit). Said company founder James Watt, BrewDog aims to "elevate the status of beer in our culture." [bBC News, 7-22-10; BrewDog.com] I can only picture how much was drunk at the marketing meeting which came up with the idea to both piss of the Govt and the Greenies simultaneously
BlackFriar Posted October 12, 2010 Posted October 12, 2010 In July, the prominent BrewDog brewery in Aberdeenshire, Scotland, began producing the world's strongest (and most expensive) beer, called The End of History, which is 55 percent alcohol and sells for 500 pounds ($780) a bottle. As if to enrage both anti-alcohol and animal-welfare activists, BrewDog released the first 12 bottles taxidermally inserted inside the carcasses of roadkill (seven ermines, four squirrels and a rabbit). Said company founder James Watt, BrewDog aims to "elevate the status of beer in our culture." [bBC News, 7-22-10; BrewDog.com]I can only picture how much was drunk at the marketing meeting which came up with the idea to both piss of the Govt and the Greenies simultaneously Check out the "bottles" and videos on their website http://www.brewdog.com/blog-article.php?id=341
El Presidente Posted October 12, 2010 Author Posted October 12, 2010 Check out the "bottles" and videos on their websitehttp://www.brewdog.com/blog-article.php?id=341 Perhaps the most bizarre business I have yet seen. Equal parts enthralled and appalled
matt14 Posted October 12, 2010 Posted October 12, 2010 Equal parts enthralled and appalled Just about sums Aberdeen up, lived there for 2 years when I first started working offshore.
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