Global recognition would have to go to Jordan. Barring Cumbria, just his silhouette alone is the most recognizable sports icon. Above Beckham, Messi and other sports stars. Any sport that can be played in both urban and suburban areas have a huge advantage over sports like soccer, golf and baseball. It appeals to more people due to access. Not saying you can't play soccer in back alleys but definitely being able to play a certain sport gets more attention than otherwise.