Let them.....Fools part with their money and the market will settle. Theres so many amazing watch brands out there that will blow away Rolex Daytonas. For 50k, Ill take an FP Journe from the boutique. They make 800 pieces of art a year. Rolex makes a million. As far as cigars go, there will be other brands and countries to come along and fill that void. As Daytonas/ Cohibas become hype, true connoissers will look elsewhere.