Since Rutledge left the price of 4R1B has gone up $10 at my local... maybe coincidence but the train is moving on 4R. They have had underpriced bourbon for quite awhile but soon will be right up there trying to get their market share on the premium price tag. It wasn't long ago the Private SB's were $60 and an extreme value, those days are gone as well. 4R is some of my favorite bourbon, their LE's have topped most BTAC/Pappy the last 5 years IMO.